Yamaha Marine expands its Blue Life series with a feature on Untamed Angling®, an expedition-based fishing company founded by Rodrigo Salles and Marcelo Perez that promotes sustainable tourism in the Amazon through partnerships with indigenous communities, impacting approximately 5,000 people across 56 villages.
Outdoor Sportsman Group announced GAME & FISH TV's launch on The Roku Channel, expanding reach to 90 million streaming households. The fastest-growing FAST channel now reaches over 430 million monthly active users across multiple platforms including VIZIO, Amazon Fire, Samsung TV Plus, and Prime Video.
The National Marine Manufacturers Association and Marine Retailers Association of the Americas released Ipsos research identifying six distinct boater segments and 35 million high-potential new buyers. The study provides manufacturers, dealers and Discover Boating with data-backed insights on consumer decision-making and actionable strategies for sustainable market growth.
The U.S. Department of Commerce's Bureau of Economic Analysis released data showing the outdoor recreation industry generated $1.3 trillion in 2024, marking the largest outdoor recreation economy in history. The Outdoor Recreation Roundtable hosted a briefing featuring remarks from Glenn Hughes, highlighting that fishing and boating topped contributors for the twelfth consecutive year.
Okuma Fishing Tackle has promoted John Bretza to Vice President of Product Development after nearly three decades with the company. Bretza will continue leading product strategy and development across all fishing categories, leveraging his extensive experience in sales, marketing, and product innovation to advance Okuma's position as a leading fishing tackle manufacturer.
NMMA's November 2025 Monthly Recreational Boating Industry Data Summary reports retail sales fell 8.6% to 215,736 units on a rolling 12-month basis. Elevated interest rates and cautious consumer sentiment pressured purchasing, with discretionary segments like pontoons and wakesports experiencing declines while freshwater fishing boats showed relative stability.
Southwick Associates' Angler Monitor is a quarterly report providing data-driven insights into U.S. anglers' fishing activity and gear purchases. The report tracks angler demographics, species pursued, tackle purchases, and shopping behavior to help manufacturers and retailers make informed business decisions amid declining participation and economic pressures.