Z-Man is seeking a detail-oriented, organized, and proactive Media Manager to take the lead on managing both our traditional and social media efforts. This role will coordinate content scheduling, media partnerships and communications to maximize Z-Man’s brand presence across digital and print channels.

This position will work closely with the marketing team to distribute content and manage posting schedules on platforms including Facebook, Instagram, TikTok, and YouTube, and liaise with print and digital media partners.

The ideal candidate will have excellent writing skills and be able to put together both short form text for social media captions as well as long form text for blogs and media articles. This person should have a passion and understanding of fishing, fishing tackle and the fishing industry.

While this position is focused on media management, all members of the Z-Man team wear many hats and assist in various departments as needed. This position may also be asked periodically to assist with projects outside the scope of this description. This is part of the culture at Z-Man that makes us such a well-rounded and supportive team.

Key Responsibilities

• Content Coordination & Distribution
  • Manage scheduling and publishing social media content using tools like Later and Asana
  • Ensure consistent, timely, and brand-aligned posts across Facebook, Instagram, TikTok, and YouTube
  • Collaborate with marketing creatives to organize and prioritize content assets
• Media Partner Relations & Contracts
  • Serve as primary liaison to traditional media partners, including print and digital publications
  • Manage contracts, negotiations, and invoicing to maximize partnership value
  • Coordinate advertising placements, sponsored content, and promotional campaigns with media outlets
• Written Communication
  • Craft engaging, clear, and brand-aligned short-form copy for social media captions across multiple platforms
  • Write longer-form content such as blog posts, press releases, and media articles that reflect Z-Man’s voice and expertise
  • Collaborate with the marketing team to develop compelling storylines and messaging for campaigns and product launches
  • Edit and proofread content to ensure accuracy, consistency, and high editorial standards
  • Adapt writing style to suit diverse audiences, including anglers, industry media, and retail partners
• Audience Engagement & Communication
  • Monitor social media channels for audience interaction and escalate key inquiries or opportunities
  • Reply to comments on both Z-Man social media posts as well as other pages where we are tagged or collaborating
• KPI Analysis & Reporting
  • Track and analyze social media performance metrics and media partner ROI
  • Prepare reports and insights to inform marketing strategy and optimize media spend
• Event & Travel Coordination
  • Support media-related events including trade shows, fishing tournaments, and video shoots
  • Occasional travel required for key media and consumer events

Qualifications

• 3+ years experience in social media management, media coordination, or related marketing roles
• Strong organizational skills and ability to manage multiple projects and deadlines simultaneously
• Proficiency with scheduling tools (Later, Asana) and social media platforms (Facebook, Instagram, TikTok, YouTube)
• Excellent verbal and written communication skills for internal collaboration and external partner relations
• Experience negotiating and managing contracts and media partnerships preferred
• Analytical mindset with the ability to interpret KPI data
• Passion for fishing is a strong plus
• Ability to work on-site in Ladson, SC
• Willingness to travel occasionally for events and shoots
• Experience in traditional media buying or advertising
• Background in video content distribution and YouTube channel management
• Familiarity with influencer marketing and community engagement strategies

Perks & Benefits

• Competitive salary + bonus opportunities
• Health, dental, vision insurance and 401(k) with company match
• Paid time off and holidays
• Collaborative, supportive team environment passionate about fishing and outdoor adventure

How to Apply

Interested candidates should submit a resume and cover letter to Ryan Harder.