Job Title: Brand Vice President – Strike King
Location: Columbia SC
Rather Outdoors is a family of industry-leading brands with a common purpose, protecting and nurturing the legendary outdoor brands we grew up with. We are focused on fishing and spending life outdoors while providing outdoor enthusiasts with the right gear for every step of their journey. We're proud to work with co-workers who share our passions and values, and work as a family to make our mission a success.
Essential Responsibilities:
- Develop and implement the brand's long-term strategy in alignment with corporate objectives.
- Manage daily operations of a full-service consumables (line, bait, terminal tackle, and accessories) team.
- Lead Product Development with a team of Product Managers, Brand Managers, and engineers to implement brand initiatives.
- Collaborate with Brand Marketing and Marketing Ops teams to ensure the brand's visual identity and campaigns align with Company core values.
- Collaborate with cross-functional teams; brand marketing, marketing ops, sales, supply chain/operations to successfully launch new items.
- Facilitate/determine forecasts for NPD projects to aid in supply chain efforts and project prioritization.
- Monitor trends, competitive landscape, and consumer behavior.
- Utilize available tools to monitor market share at multiple levels of granularity, using information to develop strategies and make key decisions for the brand.
- Conduct consumer research and feedback to assess brand perception and make necessary adjustments.
- Provide regular reports to senior management on brand performance and progress.
- Foster a collaborative environment to ensure all team members are aligned with brand goals.
- 15-20% travel required, including international travel.
Qualifications:
- Preferred experience managing or operating a successful bait/lure brand or related outdoor products.
- 3-5 years' experience in brand management.
- Experience in managing cross-functional teams.
- Strong understanding of brand development, consumer behavior, and market research.
- Must possess strong understanding of financials, margin and product pricing.
- Adaptability to changing market conditions and adjusting brand strategies accordingly.
- Creative thinking with the ability to solve problems and drive innovation.
- Must possess excellent communication, organizational, and project management skills.
- Must possess interpersonal and facilitation skills.
- Strong Microsoft Office and Windows based computer applications skills.
- Bachelor's degree in Business, Marketing, or related field preferred.
- Fishing or Outdoor Industry experience preferred.
Additional Requirements:
This is largely a sedentary role; however, when attending trade shows and other events, standing for up to 8 hours a day may be required, along with moderate lifting, bending, pushing and/or pulling.
Reasonable accommodation may be made to enable individuals with disabilities to perform essential job functions.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the position. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with, or without notice.
Rather Outdoors is an Equal Opportunity Employer (EEO). This means that we do not discriminate based on race, creed, color, national origin, age, religion, sex, sexual orientation, marital status, or other classification protected under applicable law.
CONTACT: (901) 853-1455