KENNESAW, Ga.-- Yamaha U.S. Marine Business Unit announced today that Matt Lester has accepted the position of Regional Sales Manager. In this role, Lester supports dealer growth and sales performance across his assigned region.
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Matt Lester recently accepted the position of Regional Sales Manager for Yamaha U.S. Marine Business Unit.
"Matt brings deep institutional knowledge and proven sales leadership to this role," said Ron Campbell, National Dealer Sales Manager, Yamaha U.S. Marine Business Unit. "His experience across dealer sales and marketing makes him a strong asset to our dealer network."
Lester began his career with Yamaha in 2012 in the call center before moving to the Dealer Sales team as a Regional Sales Coordinator. He later advanced to District Marketing Manager, where he led dealer marketing initiatives in Yamaha's home state of Georgia. Most recently, he served in that role prior to accepting the Regional Sales Manager position.
A seasoned sales veteran within the organization, Lester brings extensive dealer-facing experience and market insight to his new role. He reports directly to Ron Campbell, National Dealer Sales Manager, Yamaha U.S. Marine Business Unit.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha's full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®'s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.