AURORA, CO. — Economic volatility, increased competition, and shifting consumer behavior continue to fuel uncertainty throughout the outdoor markets. Companies that succeed through uncertain times are those who stay close to the customer, understand emerging trends, and adapt quickly. Southwick Associates provides the insights needed to better understand the fishing, hunting, shooting, and outdoor recreation markets and inform business decisions.
Southwick Associates offers both off-the-shelf syndicated research options and custom confidential primary research. The newest and most popular product is the Hunting & Shooting Market Pulse, a quarterly subscription newsletter providing research-driven analysis of the hunting and shooting markets, including consumer trends, retail dynamics, industry outlooks, the latest research available, and more. Other report offerings include the Angler Monitor and the Hunting & Shooting Monitor, which track quarterly consumer reported fishing, hunting, and shooting participation and gear purchases. In addition to detailing the products which anglers, hunters, and shooters are purchasing and where they are making those purchases, these reports offer detailed insights into how and why consumers are engaging in their outdoor activities, providing the context needed to understand market trends.
Southwick Associates also conducts custom primary research to provide specific insights companies need to best tailor and expand their products and services to the markets they directly serve. Types of projects include consumer profiling and segmentation, brand health studies, understanding the features consumers want most in a product, how much they are willing to pay for features, and more.
Southwick Associates proudly supports industry companies by providing National Shooting Sports Foundation (NSSF) and American Sportfishing Association (ASA) Members a 15% discount on subscription reports, and discounts on custom market research projects. To purchase a report or discuss how Southwick Associates can assist with any custom research needs, contact Nancy Bacon at Nancy@SouthwickAssociates.com.