Huk Brings America 250 Celebration to Charleston as Presenting Sponsor of SFC Carrier Cup and Official America 250 Summer Kickoff Concert Performance fishing brand toasts hometown fans with waterfront tournament festivities, USS Yorktown tribute concert, and new limited-edition America 250 Collection CHARLESTON, S.C. (May 21, 2026) - Huk, the Charleston-founded leader in performance fishing apparel and footwear, is proud to kick off an all-American summer with local hometown fans as title sponsor of the Sport Fishing Championship (SFC) Carrier Cup presented by Huk - an elite, multi-day tournament and waterfront celebration taking place May 29 - 31 aboard the historic USS Yorktown at Patriots Point Naval & Maritime Museum.
The weekend-long event spotlights SFC's Atlantic Division professional angling clubs competing in three days of offshore fishing competition, with broadcasts originating live from the flight deck of the USS Yorktown — one of the most decorated aircraft carriers in United States Navy history.
The SFC Carrier Cup presented by Huk also officially launches the summer of the United States' semiquincentennial with the "America 250 Summer Kickoff Concert" headlined by country music superstar Brian Kelley. Held on the flight deck of the USS Yorktown on Friday, May 29, the concert marks the first of Charleston's America 250th anniversary celebrations with a moving tribute to the nation's military community aboard one of the country's most historic naval vessels.
"We are honored to support the Carrier Cup because it represents two things that are deeply important to Huk - our passion for life on the water and our respect for the men and women who protect the freedoms that make it possible," said Bryan Johnston, CEO of Huk. "Supporting those who serve while celebrating a sport that's at the core of our brand made this partnership incredibly meaningful for us."
Huk Launches New America 250 Collection Ahead of the SFC Carrier Cup and just in time for Memorial Day, Huk is also proud to debut the America 250 Collection - celebrating 250 years of freedom, adventure, and life outdoors. This patriotic series blends classic red, white and blue colors with the brand's signature performance in limited-edition styles for men, women and kids. From stars-and-stripes and vintage-inspired Americana prints to special edition footwear, every piece is built for long summer days on and off the water. The newly launched America 250 Collection is available exclusively on Huk's website, huk.com.
"Summer is the season we look forward to most at Huk because it means more time spent on the water with the people that matter most to us," said West Erdman, VP of Brand at Huk. "Launching a collection that not only celebrates our way of life, but also the 250th birthday of America is incredibly meaningful for our brand, and being able to honor the traditions of both our company and our country through products, events, and partnerships allows us to bring that story to life in a whole new way."
Charleston locals and visitors can join Huk's waterfront takeover on Shem Creek and Patriot's Point throughout SFC Carrier Cup weekend, featuring: Thursday, May 28 - Shem Creek kickoff parties at Muddy's (Vickery's) & Saltwater Cowboys, with festivities beginning at 5:00 p.m. Friday, May 29 - America250 Summer Kickoff Concert at Patriot's Point begins at 6:00 p.m. (to purchase tickets, visit https://sportfishingchampionship.tscheckout.com)
Fans can also follow along on Instagram @hukgear throughout the SFC Carrier Cup presented by Huk for behind-the-scenes exclusives and live competition updates.
About Huk Huk was founded in 2014 to redefine fishing gear with innovative, performance-driven apparel and footwear that inspires bold, adventurous lives on and around the water. Engineered for comfort and durability, Huk's award-winning designs span technical fishing outerwear to all-day sun protection to versatile off-water style. Advanced technologies integrate ICE cooling features, moisture-wicking fabrics, and superior UPF ratings – trusted by guides, captains, and pro anglers alongside adventure-seekers of all ages. The brand's full-throttle energy and vibrant, color-forward styles geared for men, women, and kids are core to its inclusive, fun-loving community. Built for every outdoor pursuit, Huk is driven by the joy of chasing extraordinary experiences no matter the forecast, staying true to its motto: "Uniting All Anglers." For more information, visit huk.com.