ST. LUCIE COUNTY, FL — Fishing industry veterans Mike Batta and Clint Walker have launched Batta-Walker Sales, LLC, a Manufacturer's Representative agency serving the fishing, marine, and outdoor industries.
Batta-Walker Sales was formed to provide manufacturers with experienced, hands-on sales representation backed by decades of combined experience in manufacturer representation, sales management, wholesale distribution, retail, buying, product management, and business development.
Mike Batta brings extensive manufacturer-rep and sales-management experience to the agency. His career includes Precise International, Abu Garcia, Henry's Tackle, Pure Fishing, and Alliance Sports Group. Throughout his career, Batta has worked with leading fishing and outdoor brands while developing longstanding relationships with manufacturers, distributors, dealers, and retailers.
Clint Walker brings experience from multiple sides of the fishing industry, including retail tackle, wholesale distribution, product management and buying, business development, and manufacturer representation. His industry background includes DM Wholesale, RDO, and Defender Industries, as well as owning and operating The Fishing Center, a tackle shop in Fort Pierce, Florida.
The complementary backgrounds of Batta and Walker give the agency experience on both the manufacturer and dealer sides of the business. That experience provides a practical understanding of what manufacturers need from their representatives, what dealers and distributors need from the brands they carry, and what it takes to successfully introduce, develop, and grow product lines within a territory.
Batta-Walker Sales provides manufacturer representation, dealer and distributor development, account development, territory management, and product and market development for companies in the fishing, marine, and outdoor industries.
In Florida, Batta primarily covers the West Coast and Panhandle, while Walker primarily covers the East Coast and Keys, providing sales coverage throughout the state. Territory coverage can expand throughout the Southeast based on the needs of Batta-Walker's manufacturing partners.
Both Batta and Walker are longtime anglers with extensive firsthand knowledge of fishing tackle, dealers, distributors, manufacturers, and the markets they serve. Batta-Walker Sales was built around a straightforward approach: provide manufacturers with experienced field representation, maintain strong relationships with dealers and distributors, communicate consistently, and do the work necessary to grow the manufacturer's business.
About Batta-Walker Sales
Batta-Walker Sales, LLC is a Manufacturer's Representative agency serving the fishing, marine, and outdoor industries. The agency provides manufacturers with experienced sales representation, dealer and distributor development, territory management, account development, and market knowledge throughout Florida, with the ability to expand coverage based on the needs of its manufacturing partners.
For additional information about Batta-Walker Sales or manufacturer representation opportunities, visit battawalkersales.com or info@battawalkersales.com