Wednesday, January 4, 2023

Brunswick Goes Electric with Electric Outboard, Lithium Ion Battery Banks, Marine Autonomy Systems

LAS VEGAS – Brunswick Corporation (NYSE: BC), the world’s largest recreational marine technology company, today announced its plans to exhibit at the 2023 Consumer Electronic Show (CES) in Las Vegas, January 5-8, 2023.

During CES, Brunswick will launch the first commercial model in Mercury Marine’s Avator 48V electric outboard series, as well as highlighting Navico Group’s newly launched Fathom e-power system – a lithium-ion power management system that replaces the role of combustion engine generators in supplying power for onboard systems in marine and RV applications. Additionally, Brunswick will unveil its newest boat brand designed to accommodate Mercury’s Avator electric propulsion. And, rounding out its ACES strategy (Autonomous, Connected, Electrified, Shared), Brunswick will demonstrate its latest connectivity solutions and bring to life the possibilities for marine autonomy through an interactive 140-degree helm experience in the Las Vegas Convention Center.

“We are very excited to once again be exhibiting in person at CES 2023 and to demonstrate the rapid development of our ACES strategy on a global stage,” said Dave Foulkes, Brunswick Corporation Chief Executive Officer. “CES is a platform that stretches well beyond our industry, and we will take full advantage of the opportunity to showcase to the global audience our unique capabilities as we continue to develop the most advanced technologies in the marine industry.”

Brunswick will also display some of its award-winning, in-market products, including the Sea Ray Sundancer 370 Outboard powered by CES Innovation award-winning Mercury Marine V12 600HP Verado outboard engines.

Brunswick will kick-off CES 2023 by hosting its Media Day presentation and Q&A on Wednesday, January 4 at 11 a.m. PST. The event will be led by Brunswick CEO, Dave Foulkes, and will take place at the Mandalay Bay hotel in room Lagoon J-K. RSVP to join the event in-person.

Brunswick’s CES 2023 exhibit will be in the Las Vegas Convention Center West Hall at booth #6225. In-booth interviews and tours are available upon request.

About Brunswick:

Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has more than 18,500 employees operating in 29 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit