Meet the Mustang—Livingston Lures’ boldest, most technologically advanced saltwater offering yet—launching exclusively at ICAST 2025.

The Mustang is a full-throttle swimbait with an aggressive belly roll and a hard-thumping paddle tail, designed to provoke crushing strikes from saltwater predators.

At 8 inches long and powered by Livingston’s patented EBS™ (Electronic Baitfish Sound) Technology, the Mustang combines visual realism and massive vibration with natural sound to produce the ultimate sensory trigger. This isn’t just a lure—it’s an underwater dinner bell for giants.

“The Mustang was designed to shatter expectations, It’s loud, it’s bold, and it’s impossible to ignore—both in the water and at ICAST.”

Livingston Lures’ VP of Operations, Erick Arnoldson, added:
“This is the only saltwater swimbait on the market that both looks and sounds alive. With EBS, the Mustang gives anglers the edge—especially in pressured waters where visual cues aren’t enough.”

Available in ten aggressive new color patterns—including Burnt Roach, Disco Shad, and Swamp Thang—the Mustang redefines what it means to fish with confidence.

Learn more at https://www.livingstonlures.com.