America – land of the free and home of the brave. Our great nation turned 249 last weekend, and while our hard-earned journey of independence and liberty has taken many twists and turns, we endure today as the freest and most generous nation on the planet.

St. Croix has been serving anglers for 77 of those 249 years, handcrafting premium fishing rods that give all anglers the upper hand, right here on U.S. soil in Northern Wisconsin.

Our journey to be the BEST RODS ON EARTH has been hard-earned as well.

We endure because we never lose sight of our purpose and promise. We show up every day with the mindful and singular intent to improve the angling experience. It’s this persistent pursuit of perfection that allows you, our anglers, to become best in your own pursuits.

You have more choices than ever when it comes to the fishing rods you trust to support your precious time on the water. If you currently use our rods, THANK YOU – the pride and satisfaction you feel in owning and fishing our rods is our pride and satisfaction as a company. If you do not use our rods, each and every team member in our Park Falls, Wisconsin factory hopes that you’ll give our American technology, performance, quality, craftsmanship, and service a try.

We’re pretty darn good at what we do, and we’re proud of it. We love showing anglers all of the detail, care, technology, and craftsmanship that goes into every St. Croix rod, and we'd be thrilled to welcome you inside our Park Falls, Wisconsin factory for your own factory tour. Scheduling your tour is easy. Simply click HERE for more details.

Considering a new fishing rod or two? Current trade-policy uncertainties make St. Croix American-crafted performance and quality a bigger value than ever. Click below to learn more about just a few of our St. Croix rod series that are created and handcrafted – start to finish – in the USA.