PENN Battle IV Spinning Combo (MSRP $179.99-$219.99) The newly upgraded PENN Battle IV Spinning combo, a leading choice for anglers who prioritize durability and versatility at an affordable price, now introduces the PENN Battle IV reel showcasing the all-new Hydro Armour System. This new system better protects the reel from saltwater intrusion and corrosion, increasing its durability. The Battle IV combo features a graphite blank rod designed for sensitivity and strength along with PENN’s dura-guides for long-lasting reliability and years of fish catching ability.

Fenwick Eagle Inshore Spinning Rods ($109.95-$119.95) (Launching in September)

Experience tradition redefined with the Fenwick Eagle Inshore Rods—crafted from a proprietary 24/30 ton graphite blend for unmatched sensitivity, crisp action, and lasting durability. Redesigned from top to bottom, these rods feature soft-touch reel seats for direct blank contact, tailored foregrips for enhanced feel, and stainless-steel guides with zirconia inserts for smooth performance. With classic Fenwick actions alongside new technique-specific designs, the Eagle Inshore delivers next-level performance backed by a Limited Lifetime Warranty.

PENN Slammer IV Spinning Reel ($259.95-$379.95)

The Slammer IV is packed with more features than ever before. Including the proven IPX6 sealed body and spool, with the newly redesigned Slammer drag system to not only be better sealed, but also offer a wider range of usable drag, all while including more bearings for extra smoothness. Adding all new brass CNC gear technology, 8+1 stainless steel bearing system and Hydrophobic Line Roller Bearing has made the Slammer IV the ultimate workhorse spinning reel.

Plano StowAway and Waterproof StowAway ($7.99-$19.99)

Elevate your tackle organization with the all-new Plano StowAway, designed by anglers, for anglers. Featuring rigid, pre-cut dividers to prevent tackle migration, Rustrictor technology for built-in corrosion resistance, and a single-latch closure for quick, one-handed access, this upgraded utility box ensures your gear stays protected and easily accessible. For those needing extra protection, the Plano Waterproof StowAway includes a Dri-Loc seal for a watertight barrier and an ultra-clear lid for enhanced visibility and durability. Available in multiple sizes, proudly made in the USA, and offered at an accessible price, the new Plano StowAway is the perfect solution for every angler’s needs.

Berkley Catch and Cook Fillet Kit ($49.99) The Catch ‘N Cook bundle is your all-in-one fillet kit, featuring a durable Berkley XCD 7in Fillet Knife with a semi-flex blade, a portable rubber fillet mat for easy cleaning, and a microfiber towel for quick clean-up. Plus, get a free maintenance kit with a hand-held knife sharpener and Berkley micro-fiber towel. Perfect for prepping your day's catch wherever you are!

Plano Weekend Tackle Backpack ($74.99)

The Weekend Tackle Backpack is built for anglers who demand durability, organization, and convenience. Featuring a Molded Water-Proof Base, it keeps your gear dry on wet docks, boat decks, and shorelines. The Large Main Compartment offers secure storage with quick access, while Die Cut Tool Sleeves prevent tools from shifting during transport. For added convenience, Quick Access Slip Pockets let you grab frequently used items on the go. With Daisy Chain attachment points, you can customize your setup by adding extra gear. Designed with a structured back panel, sternum strap, and adjustable shoulder straps, this pack ensures comfort during long hauls.

Berkley Gulp! Saltwater Nemesis Prawn Curl Tail ($8.99)

The Berkley Gulp! Nemesis Prawn Curl Tail features a finely tuned curled tail that delivers irresistible action even at ultra-slow speeds. Its heavily spiked prawn-shaped head and faceted body create maximum turbulence and scent dispersion, drawing fish in with the power of the proven Gulp! formula—expanding the strike zone 400x more than competitors. Available in eight dynamic colors, from natural to bold, this versatile bait can be rigged your way for maximum results. No extra scent needed—just cast, retrieve, and catch more fish!

Savage Gear RevMag Walker Salt ($17.99-$18.99)

The Savage Gear RevMag Walker revolutionizes saltwater fishing with its innovative reverse magnetic weight transfer system, delivering exceptional casting distance and perfect balance for smooth landings and immediate action. Designed to mimic the erratic movement of a dying baitfish, this topwater lure entices explosive strikes from large predators. Built for durability, it features corrosion-resistant, ultra-sharp hooks and a wide, side-to-side walking action ideal for inshore and nearshore fishing. With the RevMag Walker, Savage Gear combines cutting-edge design and performance to ensure every cast is a trophy opportunity.