Humminbird's APEX series full-HD fish finders now ship with LakeMaster/CoastMaster mapping included and at a new, lower price (about $600 less than before), making Humminbird large-screen clarity and high-definition mapping far more accessible to anglers.

If you're searching for the ideal Christmas gift--for yourself--now may be the time to jump in with a MEGA Live 2.

Here's the new pricing schedule:

MSRP:

13": MSI+: $3,699.99 | CHO: $3,399.99

16": MSI+: $4,199.99 | CHO: $3,899.99

19": MSI+: $4,699.99 | CHO: $4,399.99

APEX pairs full-HD displays (13", 16", 19") with a long-range, high-resolution transducer and the refined Cross Touch® user interface for faster waypoint management and settings. The unit also offers robust connectivity (HDMI in/out, dual Ethernet, Bluetooth, NMEA 2000) and remains fully compatible with MEGA Live 2, MEGA 360 Imaging, Talon/Raptor anchors, and other accessories for easy system expansion.

Learn more at https://humminbird.johnsonoutdoors.com.