Wednesday, February 7, 2024

Al's Goldfish Lures Moves to Green Bay Area

GREEN BAY, Wisc. Fin Rage Tackle, LLC – which purchased Al’s Goldfish Lures in July 2023 – has officially moved the iconic fishing tackle maker to the Green Bay, WI area.

“We are excited to bring Al’s Goldfish Lures to Wisconsin, one of the bastions of sportfishing in America, where we can more closely connect with Midwestern anglers and develop the next phase in the seven-decade-long history of the company,” said Paul Check, Fin Rage Tackle owner. “At the same time, we pledge to remain true to the company’s northeastern roots. Al’s Goldfish Lures are famous for being deadly on sportfish species throughout America and the world, and our goal is to increase their effectiveness across the board.”

Moving forward, Check said that his goals include the development of new colors in the current Goldfish, 49er, and Helgy product lines, create new products and offerings for ice fishermen, and develop new product size ranges across the board to make the product line even more effective for a wide variety of fishing techniques.

“There is a different type of fishing here in the Midwest, specifically walleye, northern pike and musky, and the Al’s Goldfish products have proven successful over the years for these species,” Check said. “We intend to develop additional sizes and colors of Al’s Goldfish products to continue that long history of success.”

Consumers can learn about the new Al’s Goldfish Lure company at the Wisconsin Fishing Expo, to be held February 23-25 at the Alliant Energy Center in Madison, WI. Or, for more information about the company’s complete line of lures and accessory products, visit

About Al’s Goldfish Lures: Purchased by Fin Rage Tackle LLC, based in Green Bay, WI, in July 2023, Al’s Goldfish Lures was begun back in 1952, when Al Stuart developed a pioneering spoon and began marketing it through Stuart’s Sport Shop in Indian Orchard, Massachusetts. With the help of legendary fishing personality Gadabout Gaddis, the lure quickly gained popularity, and the company was off to the races. Today, all of the company’s lures are made of solid marine brass, are plated by a jewelry plater, and are hand-painted. All of the gold lures are plated in 22k gold, which makes them super shiny, then finished with top-quality components, so you don’t ever have to go home and put new hooks and rings on these out of the package! It’s all made in the USA and back with a “if you’re not satisfied, we’ll make it right by you” guarantee.