San Antonio, TX – – Livingston Lures, the leader in Electronic Baitfish Sound (EBS) Technology, is excited to unveil three new predator lures—Critter, Menace, and Mustang—alongside other models designed specifically for European anglers at the European Fishing Tackle Trade Exhibition (EFTTEX) 2025 in Brussels, Belgium, September 10–12. Visit Booth G16 at the Brussels Exhibition Centre to see these innovative lures in action.

New Lures Unveiled

• Critter: Mimics the erratic fall of an injured baitfish, ideal for targeting pike and perch. Equipped with EBS Technology, it emits natural sounds to trigger aggressive strikes, even in murky water.
• Menace: A soft plastic jerkbait tailored for pike, featuring a triple tail and aggressive fall. Perfect for pull-pause or vertical presentations, its EBS distressed baitfish sounds enhance strike-inducing effectiveness.
• Mustang: A powerhouse swimbait with an oversized paddle tail for heavy thump and roll, designed for trophy fish like musky and large pike. Combined with EBS Technology, it delivers unmatched strike appeal.

“These lures showcase our mission to blend science and fishing,” said Erick Arnoldson, VP of Sales and Manufacturing at Livingston Lures. “Our EBS Technology gives anglers a proven edge, increasing catch rates by up to 50% in field tests, particularly in challenging conditions.”

Experience the Lures at EFTTEX 2025

Pro muskie and pike angler Steven Paul will be at Booth G16, demonstrating the new lineup and sharing insights on how these lures are tailored for European waters. EFTTEX, Europe’s premier fishing tackle trade show, provides the ideal platform for Livingston Lures to connect with distributors, retailers, and anglers, building on successful partnerships established in Bulgaria, Sweden, and Latvia.

Event Details

• What: EFTTEX 2025 – European Fishing Tackle Trade Exhibition
• When: September 10–12, 2025
• Where: Brussels Exhibition Centre, Booth G16

About Livingston Lures

Founded in 2012, Livingston Lures combines cutting-edge technology with angler-driven design to create innovative fishing tackle. Livingston’s patented EBS Technology mimics the natural sounds of live bait, triggering more strikes and helping anglers fish smarter. From weekend anglers to tournament pros, Livingston Lures delivers performance and durability for an unmatched edge on the water. Learn more at www.livingstonlures.com.