Wednesday, October 8, 2025

B.A.S.S. Launches Bassmaster Free Ad-Supported Streaming Television

BIRMINGHAM, Ala. — B.A.S.S., the leading authority in professional bass fishing, is proud to announce the launch of its newly branded Bassmaster FAST (Free Ad-Supported Streaming Television) channel on Plex. This partnership brings Bassmaster’s extensive library of live tournament action, how-to content, angler features and archival footage to millions of Plex users globally — delivering fishing action fans love, wherever they stream. This new relationship highlights a push to deliver more Bassmaster content to a growing international audience.

The Bassmaster FAST Channel on Plex will be a 24/7 streaming channel, offering marquee content including the Progressive Bassmaster Elite Series, the Bass Pro Shops Bassmaster Classic presented by Under Armour, the Nitro Boats Bassmaster Elite Qualifiers Series presented by Bass Pro Shops and St. Croix Bassmaster Opens Series presented by SEVIIN. In addition, viewers will have access to original programming, behind-the-scenes features, gear reviews, lifestyle stories and timeless bass moments from the archives. In addition to the new Bassmaster Channel, Plex will also house hundreds of hours of Bassmaster content through Video On Demand programming, meaning fans will be able to watch their favorite fishing events whenever the urge strikes.

Why Plex?

  • Plex currently serves over 25 million monthly active users globally, with a robust FAST + live TV offering available in more than 195 countries.
  • The platform’s breadth of live and free ad-supported channels makes it ideal for broadening B.A.S.S.’s exposure to new outdoor, sports and lifestyle audiences.
  • For the Bassmaster brand, anglers and content partners, Plex offers a highly engaged streaming audience with a tremendous international reach.

“Our mission has always been to bring the thrill and stories of bass fishing to fans — whether long-time anglers or newcomers,” said Phillip Johnson, Chief Operating Officer of B.A.S.S. “This channel with Plex opens up yet another door for our content to be consumed. It’s an important step in ensuring Bassmaster content is available in living rooms, on phones, smart TV platforms — everywhere our fans want to watch.”

The Bassmaster FAST channel on Plex is available now. No subscription required — just open Plex on your compatible device (smart TV, streaming device, mobile app, etc.), search for the Bassmaster FAST Channel, and enjoy.

“We’re excited to welcome Bassmaster and add this new channel to our over 600 live TV channels, as we continue to offer our community of viewers access to the deepest and widest variety of on-demand and live streaming content,” said Shawn Eldridge, VP of content and business development for Plex. “We know our users love live content and curated sport stories, so I can say with confidence – as a lifelong angler myself – that Bassmaster’s exciting tournaments, expert features and heritage-rich programming offer something truly unique for our viewers. Together, we’ll give fans both classic moments and fresh angles in a format that’s free, accessible and befitting the sport of bass fishing.”

About Plex

Plex is solving the streaming media chaos, making it quick and easy to discover, enjoy, and share any movie or TV show being streamed online, acting as one window into ALL streaming services, including those you subscribe to. With FAST channels, premium movie rentals, and Live TV channels available to stream in 81 languages, Plex leads the streaming industry with international content. Partnering with some of the biggest names in entertainment, Plex has a continuously growing library of free third-party entertainment spanning virtually all genres, interests, and languages.

Plex is the first and only streaming platform to offer access to free entertainment - including tens of thousands of free titles, movies, and TV shows on-demand, as well as hundreds of free-to-stream live TV channels and premium movie rentals - paired with a user’s own personal media collection. For more, visit https://plex.tv, follow @plex on Twitter, or find us on Facebook and Instagram.