PARK FALLS, WIS. – ICAST 2025 presented great opportunities for reconnecting with existing retail and media friends, while making plenty of new ones. We had a lot to talk about earlier this month at the world's largest fishing trade show; specifically, the four all-new fly rod series our team in Park Falls, Wisconsin has poured our hearts, brains, and souls into over the past two years or so.

More important than words, though, were the hours spent at the ICAST casting pond where we put LEGEND ELITE, LEGEND ELITE SALT, TANNIC BASS, and TANNIC MUSKY into the hands of industry professionals so they could experience the joys of casting these significant, new, made-in-the-USA rods firsthand. It was a wonderful week, capped off by LEGEND ELITE’s recognition as Best New Fly Rod in the 2025 ICAST New Product Showcase Awards.

The award-winning LEGEND ELITE series will be available to anglers at St. Croix Fly specialty fly retailers and online at stcroixfly.com in early September. Learn more about LEGEND ELITE's technical specs, features, and models HERE.

LEGEND ELITE SALT and TANNIC BASS availability will follow in early November, and LEGEND ELITE MUSKY in early December.

The 2026 St. Croix Fly product portfolio consists of CONNECT all-water rods ($295 retail), MOJO BASS warmwater rods ($180 retail), IMPERIAL USA all-water rods ($395 retail), IMPERIAL USA SWITCH rods ($425 retail), IMPERIAL SALT saltwater rods ($425 retail), LEGEND ELITE all-water rods ($595 retail), LEGEND ELITE SALT saltwater rods ($650 retail), TANNIC BASS warmwater rods ($695 retail), TANNIC MUSKY warmwater rods ($795 retail), TECHNICA light-line rods ($975 retail), EVOS all-water rods ($975), and EVOS SALT saltwater rods ($1,025 retail).

Check out our complete 2026 Catalog HERE.

ABOUT ST. CROIX FLY
At the core of our brand ethos lives a simple yet fierce conviction; we exist to create dynamic fishing tools that intuitively help you evolve as a caster and angler. Our focused philosophy continually questions conventional wisdom, inspires innovation, and drives our persistent pursuit of fly-rod perfection. When you own a St. Croix, it’s more than just a rod. It’s a promise. It’s more than seven decades of hard-earned knowledge aimed at designing and building the Best Rods on Earth, so you can be at your best in your own persistent pursuit. Join our journey at stcroixfly.com. The St. Croix Family of Brands includes St. Croix Fly, St. Croix Rod, SEVIIN Reels, and Rod Geeks.