Livingston Lures, the global leader in fishing lure technology, is once again pushing the boundaries of angling innovation with the expansion and reinvigoration of its Electronic Baitfish Sound (EBS™) Technology. This cutting-edge technology integrates advanced electronics that replicate the actual biological sounds of baitfish and prey species, bringing anglers closer than ever to absolute realism on the water.

Each Livingston lure is engineered with precision to match both the appearance and the sound signature of its target species. For instance, shad patterns reproduce the acoustic profile of a distressed shad, while frog models emit authentic bullfrog calls, enticing predators through both visual and auditory cues. The result is a scientifically tuned presentation that triggers instinctive strikes when other baits fail.

“We’re proud to be at the forefront of fishing technology,” said Erick Arnoldson, Vice President of Livingston Lures. “Our newly approved EBS™ patent now incorporates proprietary materials that improve visibility on forward-facing sonar.”

In addition to advancements for sport anglers, Livingston Lures has been granted U.S. and international patents for its Commercial Fishing Callers, a groundbreaking application of EBS™ technology. These electronic sound devices are currently being used to harvest Maine lobster, spiny lobster, blue crab, and snow crab along the coasts of Florida and beyond, offering a sustainable alternative to traditional baiting practices.

“We’re very proud that our commercial callers are helping reduce the need for traditional bait,” Arnoldson added. “They represent a major step toward conservation and sustainability within the commercial fishing industry.”

Multiple universities are now conducting independent studies to further explore the ecological and economic potential of Livingston’s patented technologies, research that could reshape the future of both recreational and commercial fisheries worldwide.