COLUMBIA, S.C. – The Berkley Krej redefined freshwater hard baits when it earned the prestigious Best of Category award at ICAST 2024. After listening to angler feedback, the Berkley team has upgraded the Krej, now officially available in five new colors and two new sizes, giving anglers even more options to adapt to any fishing scenario.

Designed to excel with forward-facing sonar, the Berkley Krej features an innovative upturned bill that mimics the natural upward fleeing motion of a baitfish. Unlike traditional jerkbaits, it moves upwards in the water column before falling back toward pursuing fish, creating a unique action that triggers reaction strikes. It can be worked just below the surface as described or fished as a topwater on a straight retrieve, adding even more versatility. Perfectly crafted in Berkley Labs, the Krej delivers unmatched performance, innovation, and variety for anglers ready to dominate their next fishing trip.

KEY FEATURES
• The upturned bill creates a distinctive upward darting action when retrieved.
• A backwards fall on pause (backslide) keeps the bait in the strike zone longer, triggering reaction bites.
• The blend of ascending movement and backslide maximizes control and strike zone effectiveness.
• Can be fished both sub-surface or as a topwater to mimic the natural predator-prey dynamic.
• Optimized for use with forward-facing sonar
• Sinking (1ft / sec)

New Sizes: 85mm • 128mm
New Colors: Smog • Perch • Olive Bone • Purple Slime • Vapor Herring
MSRP: $14.99

Available: February 2025