Charleston, SC – Huk, the leader in performance fishing and water-based lifestyle apparel, is expanding its retail footprint with a new full-concept store in Downtown Delray Beach, set to open July 10, 2025, at 310A East Atlantic Ave. The 2,300 square-foot location becomes Huk’s 16th retail store nationwide and third full-price store in Florida, joining popular locations in Key West and Panama City Beach.

“Florida has always been a core part of Huk’s story, and we’re thrilled to continue our retail growth with a third location in the state,” says Scott Smith, VP of Marketing at Huk. “Delray Beach is a vibrant coastal community that lives and breathes the on-the-water lifestyle, making it a natural fit for Huk’s high-performance gear and outdoor spirit.”

Huk is known for its relentless pursuit of innovation in performance fishing apparel, offering a bold, adventure-ready experience on and off the water. Since launching in 2014, the brand has redefined fishing gear with high-performance designs built for comfort, durability, and style. Unlike traditional outdoor brands, Huk blends technical innovation, such as ICE cooling technology, moisture-wicking fabrics, and superior UPF protection, with vibrant, color-forward styles for men, women, and kids. Each retail space brings the brand’s full-throttle energy to life, creating an inviting hub for anglers, captains, and outdoor enthusiasts alike. From versatile off-water looks to gear trusted by pros, Huk remains rooted in the community.

The new Delray store location will offer popular product lines from Huk, such as the A1A collection, Icon, Kona, Pursuit, and Pro Series collections, with product offerings focused on the region.

“This store is especially exciting because it’s the first location to debut a brand-new design, which includes an updated aesthetic that blends our fishing roots with a more modern, style-driven approach,”

says Huk VP of Marketing Scott Smith. “It’s a fresh look that reflects where the brand is headed, and we can’t wait for both locals and visitors to experience it firsthand.”

To celebrate the opening of its new 2,300 sq. ft. retail space at 310 E Atlantic Ave, Huk will host a series of events in Delray Beach from July 11–13. Friday, July 11th, kicks off the three-day Grand Opening celebrations, featuring a full lineup of family-friendly festivities. Guests can enjoy giveaways, raffles, live music, and fishing seminars from Florida native Capt. James Marko of the ESPN TV show Goliath Fishing, limited-edition apparel, happy hour specials, and live painting with Huk artist KC Scott. Attendees are in for a great weekend as Huk brings its high-performance, coastal-inspired experience to South Florida.

For full details on Huk’s Grand Opening Celebrations at its new Delray Beach store, please visit their Facebook event here, and for more information about Huk, visit their website huk.com.

About Huk

Huk was founded in 2014 to redefine fishing gear with innovative performance-driven apparel and footwear that inspires bold, adventurous lives on and around the water. Engineered for comfort and durability, Huk’s award-winning designs span technical fishing outerwear and all-day sun protection to versatile off-water style. Advanced technologies integrate ICE cooling features, moisture-wicking fabrics, and superior UPF ratings—trusted by guides, captains, and pro anglers alongside adventure-seekers of all ages. The brand’s full-throttle energy and vibrant, color-forward styles geared for men, women, and kids are core to its inclusive, fun-loving community. Built for every outdoor pursuit, Huk is driven by the joy of chasing extraordinary experiences no matter the forecast, staying true to its motto: “First to the Fish.” For more information, visit huk.com.