Columbia, SC – Celebrating 75 years of excellence, “the brand that taught America to fish” proudly marks this milestone with the launch of a special edition Zebco 33 spincast reel.

Originating from the bomb industry, Zebco’s journey started as the Zero Hour Bomb Company, founded in Tulsa, Oklahoma. Collaborating with R.D. Hull, the innovative mind behind the iconic spincast reel, Zero Hour Bomb Company evolved into a highly successful fishing reel manufacturer, redefining its identity. The result was the legendary spincast reel, a groundbreaking invention that addressed the shortcomings of the rudimentary reels of the time. Hull created a reel that was so easy to operate that any novice could pick one up and immediately begin fishing.

As Zebco flourished, its commitment to creating high-quality and affordable fishing reels became paramount. Education was, and continues to be, a focal point, ensuring that anglers of all skill levels could benefit from the brand's expertise. Zebco's dedication to innovation, accessibility, and quality has cemented its position as a leading force in the world of fishing reels.

Many anglers have nostalgic, childhood ties to the Zebco 33, fondly remembering it as their very first fishing reel. Although the Zebco catalog has grown exponentially, the Zebco 33 is remains a cherished staple in the lineup.

Dutifully fulfilling the commitment of lifelong education, Zebco developed Zebco Academy – a library of information about specific products, techniques, and various tips and tricks to make every time out on the water an unforgettable experience. In-depth videos clearly explain everything from assembly to knot tying, giving anglers an easily accessible resource at their fingertips.

For 75 years, Zebco has been dedicated to education and innovation, proving repeatedly that the power of tradition and camaraderie leave an indelible mark on the pages of history. Following the inception of the spincast reel, Zebco carved out a unique place in the fishing industry and in the hearts of anglers all over the world with the iconic Zebco spincast reel. Whether you’re curious or serious about fishing, these reels make it easy. Pick a spot, grab some gear and good friends, and see what you discover.

Sign up to win the inaugural 75th Anniversary 33 reel in Zebco’s giveaway, held at the Bassmaster Classic in Tulsa, Oklahoma March 22nd-24th. The 75th Anniversary 33 reel will be for sale on Walmart.com starting in July.

MSRP: $29.99


About Rather Outdoors
Rather Outdoors is a global outdoors corporation uniting some of the most recognizable brands in the fishing space. With historic and iconic brands such as Lew’s, Strike King, Quantum, Zebco, Fox, Matrix, Salmo, and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide in an effort to enhance angler’s success and the enjoyment of outdoor pursuits. To learn more about the Rather Outdoors brands, visit www.ratheroutdoors.com.