FINLAYSON, MN When it comes to bait delivery systems, it’s hard to beat a jig threaded with live bait or soft plastic. You might fish them vertically, pitch or drag ‘em – all methods work at times, making jigs a survival kit mainstay.

But are all jigs created equal? Mad Scientist Tackle says no. And when you marvel at one of these disruptive jigs, you’ll immediately see the magic right in the air – a rainbow of colors emerges as you spin it around and look at the jig from different directions. The colorways are only boosted when the jig is submerged and fish optics come into play.

Meet Mad Scientist Tackle’s jig trifecta, all featuring the innovative company’s exclusive coating for greater UV and infrared visibility. First, you have the all-purpose Round Ball Jig for plastics and larger live bait; then there’s the short-shank Live Bait Jig; and lastly, the River Jig. They also have a wicked Ned Head and Forward-Facing Jig, but we’ll save those for another discussion…

“Although we coat a lot of tackle – from countless crankbaits to topwaters – we knew we had to start with baits that serve the wider world of fishing, namely jigs. Along those lines, we offer the Round Ball, Live Bait, and River Jigs, which cover a lot of what any angler needs in his/her tackle box year ‘round,” said Mad Scientist Tackle Sales Director, Patrick Kalmerton.

“And these jigs just outproduce the competition with how they’re seen by fish in the UV spectrum,” continued Kalmerton. “It’s amazing. We’ve heard from a lot of anglers who’ve switched their jigs over to ours because they simply catch more fish.”

Round Ball Jig: Versatility in Spades

The Round Ball Jig is a must-have. Its fundamental and familiar design allows for versatility with various fishing techniques in many environments. The round shape and weighted head provide excellent casting distance and accuracy, while the hook is strong enough to handle even the most challenging fish.

Threaded with a soft plastic or live bait, and its lifelike appearance mimics the natural movement of prey. Whether you’re targeting bass, trout, walleye, or panfish, Mad Scientist’s Round Jig is a reliable and effective option with its durable construction and superior performance.

Take note, too, of the Round Ball Jig’s sickle-style hook, which is known for its penetration and fish-holding capabilities. Some of the best live bait hooks on the market use a similar configuration.

Crafted with a black basecoat, its distinctive UV/infrared enhanced coating stands out, no matter which of the six colors you choose from: Red, Blue, Green, Gold, Pink, or Natural. And there are sizes for every depth, fishing condition, and fish species; the Round Ball Jig is available in 1/32, 1/16, 1/8, ¼, and 3/8 ounce.

Live Bait Jig: Short-Shank, Minimal Hardware

Mad Scientist is also proud to offer a short-shank Live Bait Jig, which features a premium hook and comes in realistic color patterns. With its durable construction and versatile design, the Live Bait Jig is another tackle box essential, especially when fishing minnows, leeches or ‘crawler hunks.

The brilliant thing about this jig is the abbreviated hook shank, which allows for pinning live bait nice and tight and hiding hardware that might turn fish off. Whether you’re vertical jigging, pitching, or sharp-shooting fish with forward-facing sonar, the Mad Scientist Live Bait Jig is another indispensable tool.

Like the Round Ball Jig, the Live Bait Jig is first coated in black, onto which the company’s specialty coating is applied. Anglers can choose from Red, Blue, Green, Gold, Pink, or Natural in sizes ¼-, 1/8-, and 1/16-ounce.

River Jig: Just What The Current Ordered

River Jigs aren’t your average lure – they’re soon-to-be renegades in your tackle box. Crafted with precision and attitude, these jigs boast a design that’s as fierce as it is effective. Sporting lifelike scales, mesmerizing eyes, and finishes that scream “game on,” Mad Scientist River Jigs are built tough to handle the roughest underwater brawls. Plus, they’re streamlined to cut river current and keep your presentation on or near bottom and in the strike zone.

What sets Mad Scientist’s River Jigs apart? It’s all in the dance. Engineered to lure in the fiercest predators, these jigs move with a swagger that demands attention. With each flick of your rod, River Jigs strut and shimmy through the water. This tantalizing motion triggers primal instincts in even the wariest fish.

River Jigs aren’t just one-trick ponies, either – they’re chameleons of the fishing world. Whether you’re battling in fast, murky rivers or deep lakes, these jigs rise to the occasion. Perfect for any technique – casting, trolling, vertical jigging, or pitching – Mad Scientist River Jigs adapt to your style and surroundings flawlessly. Their balanced weight distribution guarantees a natural presentation, making them the ultimate solution for walleyes in current. But we’ve been told they also hammer down on trout, salmon, and stripers, too.

There’s no room for compromise with Mad Scientist River Jigs. Armed with high-carbon steel hooks sharper than a razor’s edge, these jigs ensure there’s no escape. Corrosion-resistant and battle-tested, they keep your prize catch locked until photo time.

Available in a spectrum of sizes and colors (Red, Blue, Green, Gold, Pink, Natural, and Cisco), you can customize your arsenal to match the vibe of the waters. Whether you’re drawn to subtle, natural hues or crave attention-grabbing patterns, there’s a River Jig to suit every taste and environment, including 3/8-. ½, and ¾-ounce sizes.

But don’t just take our word for it – Mad Scientist Tackle River Jigs have rave reviews from diehard enthusiasts worldwide who’ve testified to their effectiveness and reliability, cementing River Jigs as a moving water weapon.

About Mad Scientist Tackle

Born from the technologically advanced loins of RVLNT eyewear, Mad Scientist Tackle was created to help anglers catch more fish. How? We use the science of light to make innovative products. It starts with RESEARCH. We keep our eyes peeled to discover what lures are being used and loved by anglers like you. Secondly, there’s our proprietary COATING. Using our secret lure coating process, we can reflect light in a way that’s natural like real baitfish scales, which fish cannot resist. Yes, our baits are scientifically proven to catch more fish, besides exhaustive and successful field testing. All Mad Scientist lures have been tested by professional anglers in professional tournaments. We have no doubt that after experiencing the madness of our baits on the water, you will also be convinced!

Mad Scientist Tackle is proud to be based in rural America and veteran owned and operated.