St. Augustine, FL – Anglers around the world agree: Fishbites® catch more fish! For 25 years now, Fishbites (Carr Specialty Baits, Inc.) has been busy revolutionizing the fishing industry with their game-changing brand of baits called Fishbites® and Fishbites Fight Club® Lures. Dr. William Carr, the inventor of Fishbites®, spent decades perfecting this scent/flavor combination that has caught well over 150 species worldwide. Now, they’ve released more new products for 2025, some of which will be entered into the New Product Showcase at ICAST!

First up, Fishbites Fight Club Lures are sure to bring the fight to you and now there is a 5” Mullet ready to reel in your next personal best catch. This larger profile soft lure was made with big fish in mind and is packed with Fishbites flavor/scent technology. These baits are already putting great fish in the boat!

Also new for 2025, Fishbites® has released a mullet scent in the E-Z Baits & E-Z Pro line-up. Both are made with the Longer Lasting formula which provides extra durability for extended periods of time. These baits feature a cloth binder in the middle of the bait that keeps it on the hook despite the efforts of notoriously toothy bait stealers. These baits are going to crush fish both inshore and offshore!

And last, but certainly not least, Fishbites® has created a new Catfish bait & added the very popular Blood color! Fishbites® Catfish Baits have all the advantages of natural bait – and then some! It’s the stink bait that doesn’t stink. (Well, at least not to humans!) Anglers cannot smell it but trust us, there’s a powerful punch of STINK! Fishbites® Catfish Baits are heavily infused with the proven flavor/scent technology that creates a scent trail that catfish can’t resist!

“We couldn’t be more excited to celebrate the 25th Anniversary of Fishbites at ICAST. Over the years, we’ve worked hard to consistently deliver quality products that catch fish! Although the product line-up has evolved, one thing remains the same: our commitment to exceed expectations. And we’ve built an amazing team to deliver on that promise. Looking ahead to this year’s ICAST, we are thrilled to unveil new products and meet with new & old customers,” said Terry Dillinger, President & CEO of Fishbites®.

View the 2025 Fishbites ICAST (Booth 1223) listing HERE. To learn more about the entire line-up of Fishbites®, visit fishbites.com. For information on becoming a dealer in your area, e-mail captscott@fishbites.com and view the online catalog here: fishbites.com/catalog.

About Fishbites® and Carr Specialty Baits, Inc.

Carr Specialty Baits, Inc. has been busy revolutionizing the fishing industry for 25 years with our game-changing brand of baits and lures called Fishbites®. Family-owned and operated in St. Augustine, Florida, we pride ourselves on having the original flavor/scent technology and making reliably consistent fishing products for anglers of all ages around the world. Fishbites® baits and lures are made with pride in the Sunshine State USA – The Fishing Capital of The World.