FOOTHILL RANCH, CA With big crowds expected for this weekend’s season final Bassmaster Elite Series in La Crosse, Wisconsin, DAIWA’s tournament crew will again be onsite to add to the excitement at the event’s accompanying Expo taking place at Loggers Stadium.

DAIWA continues its ‘We’ve Got Your Bass Covered’ focus at the Expo, highlighting the introductions of its ICAST award-winning Ballistic MQ LT spinning reels and TATULA Bass Series cork handle bass rods, along with the new LC Concept featured TATULA TW 150 and TW 200 baitcasting reels. Those attending can also look over and buy many of the TATULA Elite AGS and Elite Series rods designed by several DAIWA pro anglers fishing the tournament.

With assistance by Joe’s Sporting Goods staff from the Twin Cities at the event, “we’ll also have a large assortment of our extensive TATULA reel lineup, along with both DAIWA and Evergreen bass lures and other fishing accessories,” said Will Rogers, field marketing specialist for DAIWA. “While it’s always a treat to talk fishing and tackle for the thousands who attend Elite Series weigh-ins, I can tell we all may be a bit distracted as we’ll be watching the weigh-ins with special interest as DAIWA pro Chris Johnston goes for back-to-back ‘Angler of the Year’ honors.

Cory Johnston designed DAIWA TATULA Elite AGS hair jig rod (TTEL761MLFS-AGS)

Rogers notes that anyone purchasing a TATULA rod and or reel at the event will receive an exclusive DAIWA/AFTCO co-branded performance shirt – while supplies last. Of special interest will be the Chris Johnston-design TATULA AGS 761MLSF hair jig rod, which he says, “is the absolute best rod out there for when it comes to durability and sensitivity.” The medium-light power hair jig spinning rod with a cork split grip enables anglers to make long casts and offers solid hooksets when using lighter line.

For more info on new for 2025 bass tackle from DAIWA, visit https://DAIWA.us/collections/2025-showcase

For DAIWA’s latest color catalog and/or information on DAIWA dealers in your area, call DAIWA’s Customer Service Department at 562-375-6800 or e-mail inquiries to: CSR@DAIWA.com. The URL for DAIWA’s web site is daiwa.us

About Daiwa Corporation

Daiwa's first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Foothill Ranch, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa's emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.us