Crecera Brands, a leading online retailer specializing in hunting, fishing, golf, baseball, softball, camping, shooting sports, and military surplus products – has announced the acquisition of Salt Strong, the largest inshore saltwater fishing community in America.

Salt Strong’s mission is to unite friends and family through the sport of fishing by providing guidance from their expert fishing coaches, extensive how-to content, and the Salt Strong Insider Club community that actively shares fishing tips and tactics. Salt Strong’s business also includes the Smart Fishing Spots app and the Fish Strong brand of tackle and fishing equipment that is sold directly to consumers and Insider Club members online.

Like Salt Strong, Crecera’s Sportsman’s Guide business offers a Buyers Club membership program that enables customers to save money on products for their outdoor pursuits such as hunting, shooting, fishing, camping and more. There are no immediate plans to combine the Sportsman’s Guide Buyers Club and Salt Strong Insider Club membership programs, but members can expect to enjoy club synergies and benefits to be announced soon.

Salt Strong co-founder Joe Simonds will continue to serve as President, while his co-founder and brother, Luke Simonds, will continue to serve as CFA (Chief Fishing Addict) of Salt Strong. The Salt Strong team will remain committed to its existing mission.

“I have always believed that the world would be a better place if every man, woman, and child had the opportunity to fish. More fishing means more kids outside, more families creating unforgettable memories together, and many more generations of anglers to love and protect our waterways and fisheries,” said Joe Simonds. “To be able to extend that vision to other outdoor passions like hunting, camping, golf and baseball by being a part of the Crecera Brands portfolio – it’s a dream come true.”

“The broader reach and resources of Crecera Brands will allow us to scale our impact and support more members and customers than ever before,” said Luke Simonds.

The acquisition closed on September 16th. Financial terms of the deal were not disclosed.

“We are thrilled to welcome the Salt Strong community and the Salt Strong team into the Crecera Brands family,” said Chip Coe, CEO of Crecera Brands. “Their expertise in saltwater fishing and their commitment to families and their outdoor passions align perfectly with our vision for the future.”

About Salt Strong

Co-founded by brothers Joe and Luke Simonds in 2014, Salt Strong has dedicated the last 10+ years to helping their community of 60,000+ Insider Club members catch more fish in less time with their Smart Fishing Spots app, become better anglers with their world-class coaches and training, save money on their Fish Strong tackle products, and contribute to the in-shore saltwater fishing community. Websites include: saltstrong.com and fishstrong.com, with the Smart Fishing Spots app available for download from Google Play and the Apple App Store.

About Crecera Brands

Crecera Brands is the driving force behind Sportsman’s Guide, The Golf Warehouse, and Baseball Savings, three of America’s leading retailers of outdoor gear, golf supplies, and baseball and softball gear. For nearly 45 years, our companies have been dedicated to helping our customers enjoy the fun, freedom, and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Websites include sportsmansguide.com, tgw.com, and baseballsavings.com.