Irving, TX – The people spoke, and Yamamoto Baits listened. Requested by pros and weekend anglers alike, the 4.25’’ Yamatanuki is everything anglers love about the original Nuki – and so much more.

“It didn’t take us long to realize that we had a winner in the Yamatanuki,” says GSM Senior VP of Fishing, Crispin Powley. “Not only was that validated by sales, but also by countless success stories from anglers everywhere. The all-new 4.25 Yamatanuki, or ‘Nuki’ as it’s often referred to, is the same diameter as the original but is ¾ inch longer. That culminates in a larger profile and enhanced gliding and swaying action on the fall. If the original Nuki is a cheeseburger, this thing is a double.”

The beefed-up 4.25’’ Yamatanuki, available in 14 fish-catching colors at retailers nationwide, is certain to carve out a space in nearly every angler’s arsenal.

For more information on Yamamoto Baits, please visit their website HERE, or find them on Facebook and other social media avenues.

For any additional questions or inquiries, please email marketing@gsmorg.com. Or, if you’d like to check out the entire family of GSM brands, please visit www.gsmoutdoors.com.

About GSM Outdoors:

Few American outdoor companies enjoy a mutually respected relationship with their customers that span over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters, shooters, knife enthusiasts and anglers succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field, on the range and on the water. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come...that’s the GSM Outdoors guarantee!