Wednesday, December 17, 2025

Johnson Outdoors Fishing and Diving Groups Up for Fiscal 2025

Johnson Outdoors, parent of such marine brands as Humminbird, Minn-Kota and Old Town, last week announced the results for fiscal year 2025.

Total revenue for the year was $592.4 million, down from $592.8 million in 2024. Bright spots included the fishing group, which was up 2% from 2024, and the diving group, which also posted revenues that were up 2% year-over-year.

Total company operating loss was $16.2 million, compared with a loss of $43.5 million in 2024. Gross margin increased to 35.1%, compared to 33.9% in the prior year. The company said the improvement in gross margin was primarily due to “improved overhead absorption and reduced inventory reserves over the prior-year period.” Cost-saving initiatives also helped offset increases in materials costs.

“New-product successes drove positive momentum in the second half of the year, resulting in a solid finish to our 2025 fiscal year,” chairman and CEO Helen Johnson-Leipold said in a statement. “In the midst of ongoing uncertainties in the marketplace, we continue to invest and execute on our strategic priorities — innovation, operational efficiencies and e-commerce. We are confident these are the right drivers for future company success.”

Operating expenses decreased from the prior year by $20.2 million due primarily to a $11.2 million goodwill impairment charge and a decrease in promotional spending, as well as approximately $3.6 million of lower deferred compensation costs.

Johnson Outdoors did not provide any forward-looking statements about fiscal year 2026.