Lew's introduces MACH Bottomland baitcast and spinning combos featuring Mossy Oak Bottomland camo, designed for bass, crappie, and panfish. Both models feature IM6 graphite blanks and FishSkins polymer split-grip handles, with retail prices ranging from $99.99 to $129.99 at participating retailers.
Flambeau Outdoors introduces two new dry box models for marine storage: the compact 7415DM for safety essentials and the larger 1409 with lift-out tray. Both feature continuous rubber gaskets, all-plastic construction, and are made in the U.S.A.
Daiwa launches XBRAID FULLDRAG X9 in Marsh Green, a solid colorway expanding the 9-carrier braided line from deep-water specialist to all-purpose crossover braid. The line features an 8-around-1 core design with IZANAS ultra-high molecular weight polyethylene fiber and proprietary WX Weave process, targeting freshwater and inshore anglers across 10 weights from 8-pound to 100-pound test.
Cashion Rods released the CR6c, the first carbon fiber fishing rod blank finished in Cerakote ceramic coating. Developed and produced in-house at Cashion's Sanford, North Carolina facility, the CR6c pairs Cerakote with the company's Energy Dispersion Jacket to provide superior protection while maintaining the rod's sensitivity and performance.
Berkley introduces the PowerVibe Max, a new saltwater vibe bait featuring aggressive vibration, a heavy-duty top hook, and weed guard design for versatile inshore and offshore fishing. Available in three sizes with multiple color options starting at $13.99.
Z-Man and Evergreen International have released four new ChatterBait® JackHammer™ bladed jig colors developed with Bassmaster pro Brett Hite: Cold Shad, Secret White, Morizo Pink, and Pumpkin Gold in 3/8- and 1/2-ounce sizes. Four additional colors are now available in the 3/4-ounce JackHammer.
Z-Man Fishing Products released the ChatterBait PZ2, a bladed jig replacing the Project Z ChatterBait. The PZ2 features a swim-jig-style head, 5/0 heavy-duty hook, and stainless hex-shaped ChatterBlade, available in 3/8- and 1/2-ounce sizes at $7.99 MSRP.
The Livingston Lures Walking Boss topwater bait is designed for bass anglers seeking explosive strikes. Proper setup with a 7'4" topwater rod, 150-size reel, and 55-pound braid line is essential for maximizing performance and hook-setting power throughout spring through fall seasons.
Garmin announced the LiveScope 2 Series, featuring three new transducer models with 20% more resolution and up to 250 feet range. The LiveScope 2 HD offers 50% more detail at closer ranges, while all models connect directly to compatible Garmin displays, eliminating the need for a separate black box. Retail prices range from $1,999.99 to $2,199.99.
Alliance Consumer Group offers summer travel essentials including NEBO lighting products like the Paradigm 7500 and Slyde King 1K, power solutions such as the Assist Air 1500XP and Rambler series, and TRUE everyday carry tools including the Primal Forge and Smartknife WR to keep travelers prepared and connected.
Yamaha Pro Chris Cenci, a 30-year Florida tournament redfish angler, details his boat's power system using four Norsk Lithium batteries across his 21' Egret skiff. After testing five battery brands over ten years, Cenci chose Norsk for its build quality, advanced features, and Guardian App monitoring capabilities.
Whitewater Fishing highlights four technical raingear suits designed for serious anglers, including the Great Lakes Pro Jacket and Bib, Great Lakes Pro Insulated Jacket and Bib, and Riparian Jacket and Bib. Tournament pro Andy Morgan emphasizes that quality raingear is as essential as electronics for competitive fishing success.
DAIWA introduces the RYOGA 150, an upsized round baitcaster engineered for freshwater and saltwater applications. Featuring MAGFORCE-Z BOOST braking, HYPERDRIVE technology, and corrosion-resistant components, the reel combines classic round reel design with contemporary engineering for heavy-payload casting.
Huk's Camp Shirt won the 2025 iCAST Best Men's Lifestyle Award, combining coastal style with performance features including 4-way stretch, quick-drying fabric, and UPF 30+ sun protection. The Spanish Moss Catch colorway features the Florida Keys Grand Slam fish species.
Fish Monkey offers a complete spring saltwater fishing system including the Pro 365 Guide glove, Freestyle glove, and Stubby glove, all featuring UPF 50-plus protection and non-slip silicone palms. The company also provides Guide Series merino wool socks and Performance Face Guards for comprehensive hand, foot, and face protection on the water.
Whitewater Fishing introduces the Great Lakes Pro Jacket and Bib featuring a proprietary 3-layer design with 20k waterproof rating and 30,000g/m² breathability. The technically advanced suit includes 4-way stretch fabric, AquaGuard waterproof zippers, and specialized features designed for ice fishing and extreme weather conditions.
The right pair of fishing gloves can protect anglers from cold weather, sun exposure, and fishing-related injuries involving hooks, fillet knives, wire leaders, or fish fins/teeth/spines.
Millennium Marine introduces their Gen 2 R-100 Spyderlok pole mount/ track system, designed explicitly for spider rigging, pushing or pulling crankbaits, long-lining, and fast or slow trolling.