Bajío Sunglasses has launched a limited-edition Temples of Change collaboration with Captains For Clean Water, featuring 600 exclusive frames designed to support Everglades restoration. $20 from each frame sold will be donated to the organization, with designs including the Sigs and Stiltsville frames available starting June 18, 2026.
B.A.S.S. and the Pro Football Hall of Fame announced a landmark partnership featuring the inaugural Bassmaster Randy Moss Pro Football Hall of Fame Pro-Am on August 31, 2026, on the St. Lawrence River in Clayton, New York. Hall of Famers including Randy Moss, Calvin Johnson, and Steve Largent will compete alongside Progressive Bassmaster Elite Series anglers in the one-day tournament.
NOAA Fisheries is calling for nominations for the Sport Fishing and Boating Partnership Council, a Federal Advisory Committee that advises the Secretary of Commerce and Secretary of the Interior on aquatic conservation and recreation programs. Nominations must be received by June 4, 2026.
The Massachusetts Division of Fisheries and Wildlife (MassWildlife) announced the Hooks and Books program, a partnership with public libraries across Massachusetts providing free access to fishing rod-and-reel kits for loan. Following a successful pilot at Greenfield Public Library, the program is expanding to more than 25 libraries statewide this summer.
Unified Pros announced media partnerships with Anglers Channel and Bass 365 to provide comprehensive coverage of the 2026 Ultimate Angler World Championship Bass Fishing Tournament, September 27-October 3 at Lake Guntersville in Alabama, featuring a $500,000 first-place payout and $1 million total prize money.
Yamaha Marine and Skeeter Boats served as presenting sponsors for the 28th annual Dick Hiley St. Jude Bass Classic in Wabasha, Minnesota, raising over $1.3 million. The tournament featured 100 competing boats, with champions Adam Walters and Trevor Rasmussen winning $25,000, while Joe Hall and Aaron LaRocque won a ZX200 Skeeter Boat powered by a Yamaha 200-horsepower V MAX SHO outboard.
NMMA President and CEO Frank Hugelmeyer joined Secretary of the Interior Doug Burgum at the Outdoor Recreation Roundtable Health Forum to discuss outdoor recreation's role in national policy, public lands access, and economic impact. The discussion highlighted how the Department of the Interior's policies support the recreational boating industry and American marine manufacturing.
Return 'Em Right is recruiting charter captains, fishing leaders, and digital creators for its Ambassador Program to promote responsible fish release practices. Selected ambassadors receive a descending device, exclusive apparel, and a fully covered charter. Applications close May 15.
Wildlife Forever and Major League Fishing announced a partnership to expand the Getting Families Fishing and Boating Initiative. MLF anglers will receive product grants for fishing equipment and conservation education materials distributed through youth clinics and community events nationwide.
B.A.S.S. announced a partnership with Tedy's Team Foundation to promote Stroke Awareness Month in May, with Tedy's Team serving as title sponsor of the Bassmaster Elite at Lake Murray (May 7-10). The initiative will include a 5K race and raffle, with proceeds benefiting stroke prevention efforts and education on BE FAST warning signs.
Academy Sports + Outdoors and professional angler Jacob Wheeler celebrate a decade-long partnership marked by performance-driven innovation and community impact. The collaboration expands the Magellan Outdoors Pro by Jacob Wheeler apparel line with new colors, designs, and an all-new ventilated hoodie featuring moisture-wicking technology.
Waypoint TV announced the launch of Waypoint Insider, an exclusive membership program, partnering with Hawks Cay Resort in Duck Key, Florida for a giveaway featuring a 3-night stay, full-day fishing charter with Saltwater Experiences' Rich Tudor or Tom Rowland, sunset cruise, and $250 resort credit.
Academy Sports + Outdoors marks a decade-long partnership with professional angler Jacob Wheeler by expanding the Magellan Outdoors Pro by Jacob Wheeler apparel line with new colors, designs, and a technical ventilated hoodie. The collaboration combines performance-driven innovation with community impact through charitable donations and shopping sprees.
Academy Sports + Outdoors and professional angler Jacob Wheeler celebrate a decade-long partnership marked by performance-driven innovation and community impact. The collaboration expands the Magellan Outdoors Pro by Jacob Wheeler apparel line with new colors, designs, and an all-new ventilated hoodie featuring moisture-wicking technology.
BoatUS and Waterway Guide Media announced a partnership integrating TowBoatUS's 330-plus towing port locations into Waterway Guide's Explorer platform, mobile app, and API services. BoatUS members receive a 20% discount on Waterway Guide products and access to TowBoatUS locations and member benefits across multiple navigation apps.
Evolution Outdoor has partnered with legendary bass fishing pro Bill Dance, a Bass Fishing Hall of Fame inductee known for his tournament success and the longest-running fishing show in America, Bill Dance Outdoors. The partnership aligns with Evolution Outdoor's commitment to quality and performance in fishing gear.
AFTCO (American Fishing Tackle Company) and B.A.S.S. have renewed their multi-year partnership, expanding support for youth, conservation, and competitive programming. The renewed agreement includes AFTCO's continued role as a Supporting Sponsor, Conservation Partner, and supporter of the AFTCO Bass Bus Live Release Boat, plus participation in the AmBASSador Program and the AFTCO x B.A.S.S. Conservation Grant Program, which has provided over $177,000 in funding since 2018.
Gunpowder, Inc. has expanded its partnership with Seakeeper to serve as the public relations agency of record for the marine stabilization technology leader's full brand portfolio. Following successful work with Seakeeper Ride in 2024, Gunpowder will now support communications across Seakeeper's complete product line, including media relations and strategic communications initiatives.
Yamaha Marine has extended its premier partnership with B.A.S.S. through 2028, continuing as Official Engine Sponsor and Official Motor Sponsor of B.A.S.S. Conservation. The agreement includes title sponsorship of the Redfish Cup Championship and the Yamaha Power Pay Contingency Program, supporting competitive fishing and angler development across all levels.
Fishing Chaos and Bass Pro Shops announced a strategic partnership to support live and online fishing tournaments nationwide starting in 2026. The collaboration will provide anglers with enhanced digital features including live leaderboards and real-time score tracking, while supporting the new 2026 U.S. Open Bowfishing Championship with over $100,000 in prizes.