Partnerships

AFTCO (American Fishing Tackle Company) and B.A.S.S. have renewed their multi-year partnership, expanding support for youth, conservation, and competitive programming. The renewed agreement includes AFTCO's continued role as a Supporting Sponsor, Conservation Partner, and supporter of the AFTCO Bass Bus Live Release Boat, plus participation in the AmBASSador Program and the AFTCO x B.A.S.S. Conservation Grant Program, which has provided over $177,000 in funding since 2018.

Gunpowder, Inc. has expanded its partnership with Seakeeper to serve as the public relations agency of record for the marine stabilization technology leader's full brand portfolio. Following successful work with Seakeeper Ride in 2024, Gunpowder will now support communications across Seakeeper's complete product line, including media relations and strategic communications initiatives.

Yamaha Marine has extended its premier partnership with B.A.S.S. through 2028, continuing as Official Engine Sponsor and Official Motor Sponsor of B.A.S.S. Conservation. The agreement includes title sponsorship of the Redfish Cup Championship and the Yamaha Power Pay Contingency Program, supporting competitive fishing and angler development across all levels.

Fishing Chaos and Bass Pro Shops announced a strategic partnership to support live and online fishing tournaments nationwide starting in 2026. The collaboration will provide anglers with enhanced digital features including live leaderboards and real-time score tracking, while supporting the new 2026 U.S. Open Bowfishing Championship with over $100,000 in prizes.

Darby Communications announced a partnership with the Theodore Roosevelt Conservation Partnership (TRCP) to support menhaden conservation efforts. The collaboration will amplify TRCP's messaging on forage fish conservation and engage anglers, conservationists, and policymakers through strategic media outreach.

BoatUS and navigation technology company Savvy Navvy announced a partnership to help recreational boaters navigate more safely. BoatUS's 740,000 members will receive discounted access to Savvy Navvy Premium accounts, addressing critical skills gaps among newer boaters through the app's smart routing and real-time data features.

Waypoint TV, the leading destination for premium outdoor lifestyle and adventure storytelling, today announced its addition to Free Live Sports (FLS), the rapidly growing free sports streaming platform from Sports Studio Inc.