BUFFALO, Minn. — Ferguson-Keller Associates, Inc. today announced the expansion of its partnership with Fish Monkey Gloves, the performance-driven brand known for fishing, hunting, headwear and sock products. Ferguson-Keller has represented Fish Monkey in the Midwest since 2017. Beginning this fall, the organization will also represent the brand in the Northeast and Southeast, extending Fish Monkey's coverage across a 34-state territory.
The expansion brings Fish Monkey's full line to the retailers, buying groups and wholesalers served by the combined organization's Midwest, Northeast and Southeast sales teams, backed by a single, coordinated point of contact for the factory.
A Partnership Built Over Time
When Ferguson-Keller and Fish Monkey first joined forces in the Midwest in 2017, the brand was focused on solving a simple problem for anglers: gloves that fit well, protect the hands and stay out of the way. Over the years that followed, the two teams built the relationship with one dealer at a time, and the results earned the opportunity to bring Fish Monkey to the rest of the territory. This announcement follows the September 1 merger of Ferguson-Keller Associates and Rogers Sports Marketing, which created one of the largest independent outdoor sales representation networks in the industry.
About the Fish Monkey Line
Founded by President Tim Mossberg, an avid angler, Fish Monkey Gloves has built its reputation on engineering products around real on-the-water and in-the-field demands. The company's gloves are designed to protect against all elements, and are backed by a comfort guarantee. Fish Monkey's technology platforms include LongHaul sun protection built into the fabric for the life of the glove, Griptanite non-slip grip zones, and a close, second-skin fit.
Today the brand spans four categories:
- Fishing: task-specific freshwater, saltwater and ice fishing gloves, plus face guards, balaclavas and beanies built for sun and cold-weather protection.
- Hunting: the Hunt Monkey line, introduced in 2021 in response to retailer demand, brings waterproof, breathable gloves and headwear designed for warmth, concealment and shooting performance.
- Headwear: face guards, balaclavas and beanies for fishing and hunting conditions.
- Socks: merino-blend fishing and hunting socks in multiple weights, made in the USA, along with the new Hydro-Block waterproof glove and sock system for cold, wet conditions.
Strength for Retail and Industry Partners
For retailers, the expansion means access to a proven, performance-driven line supported by the same hands-on, in-store service the combined organization is known for. For Fish Monkey, it means consistent representation, deeper account coverage and shared market intelligence across the Midwest, Northeast and Southeast through one organization rather than several.
Leadership Perspective
"Fish Monkey has been a great partner in the Midwest since 2017, and that success is a credit to Tim and his team. They build products that solve real problems for anglers and hunters, and retailers see that on the shelf and in the sell-through. We are proud to take that same story to our Northeast and Southeast accounts and are grateful for the confidence Tim has placed in us." — Sean Kunzer, President and Chief Executive Officer (CEO), Ferguson-Keller Associates, Inc.
"Bringing Fish Monkey into the Southeast is an exciting step for our team. The brand's focus on quality, fit and function resonates with the anglers and hunters our dealers serve every day, and the expanded line gives us a strong story across all four seasons. We look forward to getting the full lineup in front of our retail partners." — Trent Rogers, Executive Vice President (EVP)
"Ferguson-Keller has been with us in the Midwest since 2017, and they have always treated our brand like their own. Extending that partnership to the Northeast and Southeast was an easy decision. Sean, Trent and their teams know their dealers, they show up, and they understand how to tell the Fish Monkey story. We are excited to see what we can build together across the rest of the country." — Tim Mossberg, President and Founder, Fish Monkey Gloves
A Word of Thanks
Ferguson-Keller Associates thanks Tim Mossberg and the Fish Monkey team for their continued trust, along with the retail partners and sales representatives across the Midwest, Northeast, and Southeast whose support made this expansion possible.
About Fish Monkey Gloves
Fish Monkey Gloves designs performance-driven gloves, headwear and socks for anglers and hunters, including the Hunt Monkey hunting line. Founded by avid angler Tim Mossberg, the company is known for task-specific products featuring LongHaul sun protection, Griptanite grip technology and a comfort guarantee. Learn more at fishmonkeygloves.com.
About Ferguson-Keller Associates, Inc.
Founded in 1956 and formally established as Ferguson-Keller Associates in 1971, Ferguson-Keller provides professional sales representation to manufacturers in the outdoor sporting goods, hunting, fishing and marine industries. Together with Rogers Sports Marketing, the combined organization serves retailers across a 34-state territory spanning the Midwest, Northeast and Southeast. The company is led by President and CEO Sean Kunzer.