Alliance Consumer Group offers spring outdoor gear including NEBO lighting solutions like the LEO 5000 and SLYDE KING 2K, portable power systems from the INTREPID and RAMBLER series with RELIANCE Solar Panels, and TRUE EDC tools featuring knives and the Plasma Lighter XRL for enhanced safety and reliability.
Seakeeper, Inc. has integrated its Seakeeper and Seakeeper Ride stabilization products, delivering approximately 20% average performance improvement. The unified system is available via free software update on April 1, with over 40 boat builders offering both technologies, including Sportsman Boats.
DAIWA celebrates two decades of STEEZ® excellence by releasing the SV LIGHT TW 100 baitcasting reel, featuring magnesium construction, ZERO ADJUST technology, and HYPERDRIVE DESIGN for superior casting control and distance. The reel includes an Executive Steez 5-Year Service Warranty with free cleaning and service.
National Walleye Tour anglers John Hoyer and Duane "Dewey" Hjelm have switched to Norsk Lithium batteries for their 2026 tournament season boats. Both cited product reliability, reputation, and recommendations from fellow anglers like Jay Siemens and Will Pappenfus as key factors in their decision.
Millennium Marine showcases two essential crappie fishing products: the R100 SpyderLok Gen 2 Rod Holder System, designed for spider rigging with adjustable crossbar and 360° rotation, and the B100 Boat Seat, featuring lightweight aluminum construction and breathable fabric for all-day comfort on the water.
Skeeter Boats launched skeetersaltwater.com, a dedicated website and social media channels for saltwater anglers. The new platform features Skeeter's full saltwater model lineup, customization options, and lifestyle content tailored to coastal and offshore fishing communities.
Z-Man Fishing Products released a documentary detailing how the ChatterBait® bladed jig evolved from Ron Davis, Sr. and Ron Davis, Jr.'s garage experiment into an influential bass fishing lure. The film chronicles the lure's tournament success, Jerry Zucker's leadership vision, and Z-Man's transformation from a component supplier into a major consumer brand through the ChatterBait and ElaZtech® material partnership.
Daiwa is launching its 2026 saltwater collection at the Saltwater Fishing Expo (March 13-15) in Edison, New Jersey, featuring the redesigned Blackline Surf series, SALTIGA 30000P reel, SEABORG 500J power-assist reel, and CERTATE SW spinning reel designed for apex predator fishing and offshore applications.
DAIWA announces the second-generation TATULA Elite TW 100 baitcasting reel, engineered for enhanced distance, smoothness, and durability. The reel features the Magforce-Z Boost Spool and HYPERDRIVE DIGIGEAR system, delivering an additional 5 to 15 feet of casting distance while maintaining precision and reliability for elite-level bass fishing.
DAIWA USA unveils its 2026 flagship collection at the Pacific Coast Sportfishing Show, featuring new products including the RYOGA 150, Seaborg 500J, SALTIGA 30000P, and Procyon Inshore SW rods. The collection emphasizes power and precision with exclusive show incentives for attendees.
Skeeter Boats launched skeetersaltwater.com and new Skeeter Saltwater social media channels to serve coastal and offshore anglers. Brand Marketing Manager Chris Brown stated the dedicated platform gives saltwater customers a space tailored to their boats, waters, and passion for the sport.
NEBO, THAW, and TRUE provide essential survival and emergency gear including lighting, power solutions, heating products, and multi-tools designed for reliability during outages, extreme weather, and unexpected hazards.
Norsk Lithium offers four wheelhouse power packages ranging from 105Ah to 360Ah as quiet alternatives to generators, featuring the Norsk Guardian smartphone app for real-time monitoring and extended runtime for ice fishing.
Plano expands its StowAway utility box line with new deep, thin, and split models featuring Rustrictor-infused bases, Dri-Loc seals, and stackable designs. New offerings include the StowAway 3700 and 3600 Deep models, 4-packs, and divider packs, all available February 2026.
Vision Marine Technologies partnered with Nautical Ventures to launch the Specter, a 26'6" electric tritoon featuring a 180 horsepower E-Motion outboard. The platform will be showcased at the Miami International Boat Show and Montreal Boat and Watersports Show.
Humminbird introduces the ICE XPLORE + MEGA Live 2 Bundles paired with LakeMaster mapping for ice fishing. The system combines high-definition touchscreen technology, real-time live sonar, and detailed lake mapping to help anglers locate fish and stay mobile on the ice throughout the hardwater season.
Humminbird's ICE XPLORE + MEGA Live 2 Bundles paired with LakeMaster mapping deliver premium sonar, GPS, and mapping for ice fishing. Humminbird Pro guide Brad Hawthorne uses the system to locate structure, track fish behavior in real time, and help clients understand underwater patterns throughout the hardwater season.
Yamaha expands its matte brown outboard lineup with F90 and F115 models, appealing to waterfowl hunters and customization enthusiasts. The company also introduces Helm Master EX enhancements including Dock Hold, expanded bow thruster compatibility with Sleipner and Lewmar, and default trim assist settings, available Spring 2026.
Flite, a Brunswick Corporation brand, announced Series 6, a range-wide evolution of its electric hydrofoil platform spanning AIR, ICON, PRO, ULTRA, and RACE models. The update features refined design, performance enhancements including Soft Top 2 construction and optimized mast positioning, plus new FLITELab FLUX wings for enhanced glide and control.
Garmin unveiled the quatix 8 Pro, a nautical smartwatch featuring inReach satellite and cellular connectivity for mariners. The 47mm device includes enhanced boat mode, AMOLED display, and up to 15 days of battery life, available January 16, 2026 for $1,299.99.