Skeeter Boats launched skeetersaltwater.com and new Skeeter Saltwater social media channels to serve coastal and offshore anglers. Brand Marketing Manager Chris Brown stated the dedicated platform gives saltwater customers a space tailored to their boats, waters, and passion for the sport.
NEBO, THAW, and TRUE provide essential survival and emergency gear including lighting, power solutions, heating products, and multi-tools designed for reliability during outages, extreme weather, and unexpected hazards.
Norsk Lithium offers four wheelhouse power packages ranging from 105Ah to 360Ah as quiet alternatives to generators, featuring the Norsk Guardian smartphone app for real-time monitoring and extended runtime for ice fishing.
Plano expands its StowAway utility box line with new deep, thin, and split models featuring Rustrictor-infused bases, Dri-Loc seals, and stackable designs. New offerings include the StowAway 3700 and 3600 Deep models, 4-packs, and divider packs, all available February 2026.
Vision Marine Technologies partnered with Nautical Ventures to launch the Specter, a 26'6" electric tritoon featuring a 180 horsepower E-Motion outboard. The platform will be showcased at the Miami International Boat Show and Montreal Boat and Watersports Show.
Humminbird introduces the ICE XPLORE + MEGA Live 2 Bundles paired with LakeMaster mapping for ice fishing. The system combines high-definition touchscreen technology, real-time live sonar, and detailed lake mapping to help anglers locate fish and stay mobile on the ice throughout the hardwater season.
Humminbird's ICE XPLORE + MEGA Live 2 Bundles paired with LakeMaster mapping deliver premium sonar, GPS, and mapping for ice fishing. Humminbird Pro guide Brad Hawthorne uses the system to locate structure, track fish behavior in real time, and help clients understand underwater patterns throughout the hardwater season.
Yamaha expands its matte brown outboard lineup with F90 and F115 models, appealing to waterfowl hunters and customization enthusiasts. The company also introduces Helm Master EX enhancements including Dock Hold, expanded bow thruster compatibility with Sleipner and Lewmar, and default trim assist settings, available Spring 2026.
Flite, a Brunswick Corporation brand, announced Series 6, a range-wide evolution of its electric hydrofoil platform spanning AIR, ICON, PRO, ULTRA, and RACE models. The update features refined design, performance enhancements including Soft Top 2 construction and optimized mast positioning, plus new FLITELab FLUX wings for enhanced glide and control.
Garmin unveiled the quatix 8 Pro, a nautical smartwatch featuring inReach satellite and cellular connectivity for mariners. The 47mm device includes enhanced boat mode, AMOLED display, and up to 15 days of battery life, available January 16, 2026 for $1,299.99.
EGO Fishing's BLACKWATER Tool Kit features premium fishing tools including 8" aluminum pliers, 7" fillet knife, utility scissors, and vice grip tool.