Fish Monkey expands its popular Americana collection by adding the bold red, white and blue pattern to its U.S.-made merino wool blend performance socks. The pattern, already successful in glove styles and face guards, offers retailers strong shelf appeal and merchandising opportunities for coordinated multi-item purchases.
Hi Mountain Seasonings, based in Riverton, Wyoming, offers seasoning blends, brines, marinades, and rubs to help anglers prepare fresh-caught fish. Owner Hans Hummel highlights the company's 35-year commitment to enhancing natural fish flavors for June fishing season opportunities across North America.
Outdoor Cap announced a new Red Dirt Hat Co.®/Mossy Oak® headwear collection combining Western style with camouflage patterns through a retail-ready program. The collaboration with Red Dirt Hat Co.® and Mossy Oak® offers independent retailers low minimums and fast shipping, alongside expanded offerings from Lazy J Ranch Wear® and American Cattle Co.
Garmin announced the Signal VHF 400 and VHF 220 all-in-one marine radios featuring 3.5-inch color touchscreens, integrated Class B AIS transponder, advanced noise cancellation, and VHF audio playback. The radios integrate with Garmin chartplotters and support the new Signal RM 100 remote station for helm control.
Fish Monkey's merino wool blend socks offer retailers a high-margin accessory category designed for warm-weather fishing. The socks feature moisture-wicking technology, ventilated construction, and targeted cushioning, with Made-in-the-USA production at one of America's oldest sock mills.
DAIWA releases the TATULA Elite TW100 and TATULA Elite P/F baitcasting reels featuring HYPERDRIVE DESIGN technology. The promotion offering a free DAIWA/AFTCO Hooded Performance Shirt with any TATULA rod, reel, or combo purchase closes May 31, 2026.
Hi Mountain Seasonings offers a lineup of dips, seasonings, marinades, and burger blends for Memorial Day grilling. Owner Hans Hummel highlights how the products help create memorable meals while honoring those who served. The company's offerings include Buffalo Wing Marinade, Gourmet Burger Seasonings, and various dip mixes.
DAIWA introduces palmable electric reels, including the SEABORG 300J and SEABORG 500J, designed to make fishing accessible to youth, seniors, and adaptive anglers. The compact power-assist technology features the JOG Power Lever and MAGMAX motors, eliminating physical barriers while maintaining tactical control for anglers of all abilities.
NEBO, THAW, and TRUE offer complementary roadside safety solutions including portable lighting, jump starters, heating products, and emergency tools designed to prepare drivers for unexpected vehicle emergencies and winter conditions.
EGO Fishing highlights its Soft Sided Bait Cooler as essential protection against rising temperatures and live bait prices. The cooler's advanced thermal barrier maintains water temperatures for up to 12 hours, preventing oxygen deprivation in freshwater and saltwater environments where bait mortality costs anglers significantly.
DAIWA showcased its 2026 technical tackle lineup at the REDCREST Expo at Bass Pro Shops World Headquarters in Springfield, MO, April 17-19, featuring the TATULA Elite, RYOGA SV100, and STEEZ SV LT TW reels. The event celebrated legendary angler Takahiro Omori's historic induction as the first Japanese professional into the Bass Fishing Hall of Fame.
Alliance Consumer Group offers spring outdoor gear including NEBO lighting solutions like the LEO 5000 and SLYDE KING 2K, portable power systems from the INTREPID and RAMBLER series with RELIANCE Solar Panels, and TRUE EDC tools featuring knives and the Plasma Lighter XRL for enhanced safety and reliability.
Seakeeper, Inc. has integrated its Seakeeper and Seakeeper Ride stabilization products, delivering approximately 20% average performance improvement. The unified system is available via free software update on April 1, with over 40 boat builders offering both technologies, including Sportsman Boats.
DAIWA celebrates two decades of STEEZ® excellence by releasing the SV LIGHT TW 100 baitcasting reel, featuring magnesium construction, ZERO ADJUST technology, and HYPERDRIVE DESIGN for superior casting control and distance. The reel includes an Executive Steez 5-Year Service Warranty with free cleaning and service.
National Walleye Tour anglers John Hoyer and Duane "Dewey" Hjelm have switched to Norsk Lithium batteries for their 2026 tournament season boats. Both cited product reliability, reputation, and recommendations from fellow anglers like Jay Siemens and Will Pappenfus as key factors in their decision.
Millennium Marine showcases two essential crappie fishing products: the R100 SpyderLok Gen 2 Rod Holder System, designed for spider rigging with adjustable crossbar and 360° rotation, and the B100 Boat Seat, featuring lightweight aluminum construction and breathable fabric for all-day comfort on the water.
Skeeter Boats launched skeetersaltwater.com, a dedicated website and social media channels for saltwater anglers. The new platform features Skeeter's full saltwater model lineup, customization options, and lifestyle content tailored to coastal and offshore fishing communities.
Z-Man Fishing Products released a documentary detailing how the ChatterBait® bladed jig evolved from Ron Davis, Sr. and Ron Davis, Jr.'s garage experiment into an influential bass fishing lure. The film chronicles the lure's tournament success, Jerry Zucker's leadership vision, and Z-Man's transformation from a component supplier into a major consumer brand through the ChatterBait and ElaZtech® material partnership.
Daiwa is launching its 2026 saltwater collection at the Saltwater Fishing Expo (March 13-15) in Edison, New Jersey, featuring the redesigned Blackline Surf series, SALTIGA 30000P reel, SEABORG 500J power-assist reel, and CERTATE SW spinning reel designed for apex predator fishing and offshore applications.
DAIWA announces the second-generation TATULA Elite TW 100 baitcasting reel, engineered for enhanced distance, smoothness, and durability. The reel features the Magforce-Z Boost Spool and HYPERDRIVE DIGIGEAR system, delivering an additional 5 to 15 feet of casting distance while maintaining precision and reliability for elite-level bass fishing.