Minn Kota unveiled a new generation of trolling motor upgrades featuring enhanced wireless integration with fish finders, improved Spot-Lock for precise boat positioning, and instant-response steering for compatible electric-steer brushless motors, designed to give anglers greater control and efficiency on the water.
Simrad Marine Electronics introduced a new Navigation Aid feature for Simrad® HALO® and B&G® radar systems that automatically overlays navigational aid icons to help boaters distinguish channel markers from other radar targets. The feature integrates with compatible Simrad multifunction displays and C-MAP charting data, enhancing situational awareness and safer navigation.
Norsk Lithium launched a limited-time Power Recovery Program from October 1 through December 31, 2026, for qualifying Dakota Lithium owners seeking alternative battery solutions. The program provides Power Recovery Credits toward Norsk products and features an online matching process to identify compatible replacements. Professional anglers Dewey Hjelm, John Hoyer, Pat Schlapper, and Bobby Lane endorse Norsk's technology and support.
Mercury Marine, a division of Brunswick Corporation, unveiled the Vessel Interface Module (VIM) at IBEX 2026. This configurable solution enables Mercury propulsion systems to intelligently respond to vessel conditions, preventing interference between major systems and protecting onboard equipment while enhancing the boating experience.
Minn Kota, a Johnson Outdoors brand, launches an integrated fishing system combining trolling motors, fish finders, and navigation powered by Humminbird Imaging. The new system features innovations like Draw & Navigate, Intelligent Depth Control, and wireless integration to simplify the angler's on-water experience.
Harris Boats, a Brunswick Corporation brand, launches the Twin-Engine Summit Series for Crowne and Grand Mariner 260 models featuring Mercury Marine engines from 300-500 horsepower. The series includes Mercury Marine Joystick Piloting and Simrad NSX ULTRAWIDE display, built on Harris Boats' RPM Technology for enhanced ride quality and maneuverability.
Alumacraft unveils its 2027 model year featuring the all-new Navigator 165 and 175, updated Competitor and Trophy designators, and the new Dominator tiller series. The lineup includes product enhancements such as improved livewell systems, expanded rigging options including Yamaha Digital Electric Steering, and new color combinations across multiple series.
NEBO, THAW, and TRUE deliver essential outdoor gear across three categories: THAW provides rechargeable personal heating products for cold conditions, TRUE offers multi-functional tools for camping and grilling, and NEBO supplies portable lighting and power solutions for boaters, campers, and outdoor enthusiasts.
Fish Monkey launches a complete fall fishing system featuring task-specific gloves, performance headwear, and merino wool blend socks designed for cooler weather. The lineup includes the Hydro-Block series with waterproof, breathable membranes and wool products available in multiple styles and weights, with socks manufactured in the USA.
Fish Monkey launches a complete fall fishing system featuring gloves, headwear, and socks designed for cooler weather. The lineup includes task-specific gloves, the Hydro-Block series with waterproof membranes, wool products, and merino wool blend socks made in the USA, offering retailers multiple merchandising opportunities.
Alliance Consumer Group offers seasonal gear including NEBO lighting, power solutions, TRUE blades and tools, and THAW heated products designed to transition from summer to fall activities. Featured products include the DAVINCI 12K flashlight, RAMBLER 300 power station, MAAR 2.75" knife, and Heated Vests for cooler weather preparation.
Hi Mountain Seasonings encourages anglers to enhance their blue catfish catches with Western-flavored seasoning blends including Cajun Cowboy, Cajun Campfire, Trail Dust, and Gourmet Fish Seasonings. President Hans Hummel highlights how the company's premium seasonings help customize fillets with flavors ranging from mild to bold for memorable fish fries.
Seakeeper launches the Seakeeper 7.5 gyrostabilizer, delivering 25% more stabilizing power in 20% less volume for boats 45-54 feet, alongside enhanced Seakeeper 5 and Seakeeper 10.5 models. The new system reaches stabilization 50% faster than its predecessor and integrates with Seakeeper Ride for unified motion control.
DAIWA's all-new BG SW and LT spinning reel series won Best Saltwater Reel at ICAST 2026. The reels launched simultaneously across all DAIWA markets globally, with BG SW featuring POWERDRIVE DESIGN for heavy saltwater species and BG LT offering AIRDRIVE DESIGN for light-tackle finesse work.
Seakeeper launches the Seakeeper 7.5 gyrostabilizer, delivering 25% more stabilizing power in 20% less volume for boats 45-54 feet, alongside enhanced Seakeeper 5 and Seakeeper 10.5 models. The new system reaches stabilization 50% faster than its predecessor and integrates with Seakeeper Ride for unified motion control.
BUBBA announced the launch of the Pro Series Gen 2 Electric Fillet Knife, featuring next-generation motor technology, enhanced ergonomics, and a new paddle trigger system. Built on the award-winning original model, the Gen 2 includes four blades, two rechargeable batteries, and a waterproof carrying case at an MSRP of $269.99.
Streamlight Inc. announced upgraded versions of its Trident and Septor headlamps featuring modernized designs, improved performance, and rugged reliability. Both models offer hands-free lighting with IPX7-rated waterproof design, multiple brightness modes, and extended battery life for industrial and outdoor applications.
EGO Fishing's patented S2 Slider landing net system celebrates over a decade of market leadership with 30+ interchangeable components, multiple handle lengths, and fish-friendly mesh options. Grant Cobett, President of EGO Fishing, highlights the system's enduring design that prevents obsolescence through modular customization.
St. Croix Rod, SEVIIN, and St. Croix Fly showcase new 2027 products at ICAST 2026 Booth #2223, including the TIDEMASTER saltwater rod family, TRIUMPH freshwater rods, NAUTREX saltwater reels, LUNEX casting reels, and IMPERIAL fly rods, all featuring advanced carbon fiber technology and precision engineering.
Striped bass season is underway across the country, offering anglers exciting action and nutritious meals. Hi Mountain Seasonings recommends pairing their Gourmet Fish Seasoning with Pineapple Sriracha Bacon Seasoning to create restaurant-quality striped bass dishes. President Hans Hummel highlights how the combination delivers impressive flavor in minutes.