Pompano Beach, FL — Gambler Lures has officially unveiled the EZ Shaker, an innovative new swimbait featuring a metal blade tail, following its 3rd-place finish at a Major League Fishing Toyota Series event on Lake Okeechobee.
Designed to give anglers a subtle yet highly effective alternative to traditional soft plastic trailers, the EZ Shaker adds flash, vibration, and versatility without overpowering a presentation—making it especially effective in pressured tournament conditions.
"There is no better way to release a new bait than a 3rd place finish at a national tournament like the Toyota Series," said Val Osinski, owner of Gambler Lures.
The EZ Shaker's defining feature is its metal tail, which creates a unique vibration and flash profile that accentuates its swimming action. Unlike loud bladed jigs, the EZ Shaker delivers a more refined subtle thump that excels in clear water and heavily fished lakes.
"The EZ Shaker really gives a swim jig, a belly weighted hook, even a lead head jig just some added flair," Osinski added. "It also offers a lot of versatility — on a lead head you can fish this bait as deep as you want, or if an angler has a specific swim jig they love fishing, it can be used as a trailer."
The EZ Shaker is available in two versions:
- EZ Shaker Swimbait— designed to pair with swim jigs, bladed jigs, scrounger heads, underspins, and lead heads
- EZ Shaker Pre-Rigged Swim Jig — rigged and ready to fish right out of the package, eliminating setup time
The EZ Shaker is available now through Gambler Lures dealers and online, giving anglers access to a tournament-proven bait that stands apart with a truly different look, feel, and underwater signature.
For more information, visit www.gambler-lures.com or email sales@gambler-bang.com