Big Bite Baits has launched the Spotlight Minnow, designed by pro Drew Gill for Forward Facing Sonar fishing. Available in three sizes with snappy action and rolling profile, the lure is now available at Baits.com.
Yamamoto Baits has launched three new fuzzy baits featuring threaded skirt materials: the Fuzzy Senko in 4" and 5" sizes, the Fuzzy Nuki in 2.5" and 3.5" versions, and the compact 1.5" Fuzzy Nut. All products are available at Baits.com.
EGO Fishing introduces the TIDEWATER Tool Kit, a comprehensive fish-cleaning set featuring 7" and 9" fillet knives with titanium-treated blades, multifunction fishing scissors, fish scaler, sharpening tool, cutting board, and PVC gloves. Designed for freshwater and inshore saltwater anglers, the kit retails for $69.99.
Whitewater Fishing launches the Flats Short, a performance fishing short developed with input from collegiate and high school anglers. The 175g quick-dry fabric blend features stain-release treatment, four pockets, and an 8-inch inseam, priced at $59.99.
CrushCity, a collaboration between Rapala and Jacob Wheeler, is expanding its popular Freeloader minnow with two new larger sizes (5-¼ and 6-½ inches) and two new colors, Sexy Shad and Smelt. The Freeloader is known for its effectiveness as a trailer and shaking minnow option.
Tournament champion Jacob Wheeler partnered with RapalaVMC to release the ClapTail™ 110, a topwater bait featuring a metal prop and back blade that create a unique two-tone sound. The ⅞ oz lure includes VMC Hybrid Trebles and a rotating hook hanger, available in eight colors at $18.99.
YUM released four new Dinger colors including Black Blue/Blue Firetail, Junebug/Chartreuse Firetail, Junebug Red/Red Firetail, and Black Grape. Frank Scalish, co-host of Day 4 on Bass Talk Live, explains how the Firetail colors provide contrast and visibility in dark water, and shares his favorite Ned rig and flick shake rigging strategies for bass fishing success.
Streamlight, Inc. announced the launch of the PolyTac 1X, a compact multi-fuel tactical flashlight debuting at SHOT Show 2026 in Las Vegas at Booth #11468. The rugged polymer light offers professional performance with multiple power options including USB-rechargeable SL-B9 battery pack, CR123A lithium, and AA batteries, with MSRPs of $80.00 and $89.00.
Whitewater Fishing has launched the 2026 Slipstream Bamboo Hoodie, a lightweight fishing shirt made from 70% bamboo and 30% polyester fabric. The hoodie features flatlock seams, Lycra binding, natural UPF 15 protection, moisture-wicking properties, and antimicrobial benefits, available in three colors at $79.99 MSRP.
Norsk Lithium® introduces two 14.8V lithium-ion batteries (30Ah and 50Ah) specifically designed for forward-facing sonar ice fishing shuttles, compatible with Garmin Panoptix, Humminbird MEGA Live, and Lowrance ActiveTarget systems. The batteries feature extended runtime, Deep Sleep™ storage mode, and Bluetooth connectivity via the Norsk Guardian® App.
Shimano North America Fishing introduces the Stella 25000 SW D, featuring advanced technologies like INFINITYXROSS gears, INFINITYDRIVE, and XXTOUGH Drag combined with HEATSINK Drag for offshore anglers targeting big-game fish species.
Flite, a Brunswick Corporation brand, unveiled Fliteboard RACE at CES 2025 in collaboration with Mercury Racing. The high-performance eFoil reaches speeds of 34mph and features custom RACE impeller technology, FLITELab surf foiling wings, and motorsport-inspired design for elite riders and competitive eFoilers.
Skeeter Boats introduced the WXR1910F, a compact bass boat combining refined tackle management, responsive handling, and deep-V design. Powered by a Yamaha V MAX SHO 200 and featuring a Minn Kota Terrova trolling motor, the model delivers big-water performance with enhanced fishability and storage capacity.
Brunswick Corporation CEO David Faulkes unveiled an 808-hp concept outboard engine at CES in Las Vegas, built on Mercury's naturally-aspirated 7.6L V12 600-hp platform. The engine's large displacement provides significant power gains comparable to high-performance automotive V12s.
The stylish, light weight Salt Life Eyewear collection by Eyeking LLC will debut January 7-9th at Surf Expo in Orlando, FL.
Northland Tackle announces several proven favorite baits with new sizes and colors and the all-new Manitoba Mullet jig, a horizontal-presenting, synthetic-hair bait designed to target large predators like trout, pike, and muskies.