Shimano North America Fishing debuts CORE G9 and AERO 8 braided lines at ICAST 2026, featuring IZANAS polyethylene fiber. CORE G9 targets deep-water control with sinking design, while AERO 8 covers shallow and finesse applications, both priced at $17.99.
Okuma Fishing Tackle launches the Pulse Wave Spinning Combos, pairing responsive Pulse Wave rods with the proven Avenger spinning reel platform. Available in Inshore and Multi-Purpose models with Pink and Seafoam color options, the combos feature 24-ton carbon construction and advanced technologies including Flite Drive and Gear Stabilizing System, launching September 2026.
Z-Man unveiled the MudStudZ, a pre-rigged saltwater swimbait featuring 10X Tough ElaZtech construction and a SWAG tail for realistic mud minnow action. Available in 2.75 and 3.25 inch sizes, the bait is designed for bottom-contact fishing in inshore environments targeting redfish, seatrout, and flounder.
Whitewater Fishing introduces the Destin Short Sleeve Shirt, a technical nautical apparel designed for boaters and anglers. Featuring four-way stretch, UPF 50 sun protection, moisture-wicking technology, and an integrated microfiber lens cleaner, the shirt transitions seamlessly from water to dock at $64.99.
Whitewater introduces the upgraded TORQUE 7.4V Heated Vest featuring expanded heating elements, Sorona® Aura insulation, and three adjustable heat settings. Available fall 2026 with an MSRP of $229.99, the vest combines active heating technology with premium thermal design for cold-weather anglers.
Daiwa has collaborated with legendary bait designer Hiroshi Nishine of Nishine Lure Works to introduce the Mr. Fortune wakebait, a compact, high-amperage bait featuring custom blade acoustics and a triangular deflection lip designed for superior bass fishing performance in shallow and deep water.
FishLab Tackle has introduced the Nature Series Neko Flex Craw, a soft bait designed specifically for Neko rigging in bass fishing. The bait features a reinforced spring spine for durability and subtle vibration, available in 3ÂĽ" and 4" sizes with an MSRP of $9.99, launching September 2026.
DAIWA has launched the Eliminator X Performance-Matched Spinning Combos, pairing the Eliminator spinning reel with a 7-foot composite graphite rod for saltwater and freshwater applications. Available in 3000 or 4000 sizes with medium or medium heavy power, these combos feature DAIWA's Hardbodyz design and DIGIGEAR system for durability and smooth performance, with a suggested retail price of $159.99.
Whitewater Fishing launches the FINESSE Hybrid Jacket, a technical midlayer featuring 120g Sorona® Aura insulation, baffled construction, and optimized stretch fabric designed for anglers. The jacket combines core warmth with athletic mobility, includes Polygiene® StayFresh odor management, and is available early 2027 at $179.99.
SEVIIN Reels, part of the St. Croix Family of Brands, will unveil the all-new NAUTREX saltwater spinning reels at ICAST 2026 in Booth #2223. The graphite-bodied reels feature premium Carbon Glyde drag, TruTorque precision gearing, and retail for $95-$110 across four sizes.
Daiwa showcases seven product entries across multiple categories at ICAST's New Product Showcase, including the BG SW/BG LT saltwater reels, TATULA MQ LT ELITE freshwater reel, Procyon Inshore rods, BEAM X solid glass rods, and braided fishing line, emphasizing precision engineering and performance innovation.
War Eagle introduces the Sonar Flash Spoon, a flutter spoon designed to maximize flash and vibration for suspended fish. The spoon features an elongated body, dual nickel willowleaf blades, and a premium front swivel, available in two sizes and five colors at $9.99 MSRP.
DAIWA has launched the Beam X Solid Glass rod series featuring two spinning models and one casting rod with solid core fiberglass construction designed for trout, panfish, and perch fishing. The ultralight rods combine vintage aesthetics with modern performance, including cork grips, steel-framed guides with titanium oxide rings, and a parabolic action ideal for small creeks and streams.
Whitewater Fishing debuts five new apparel items at ICAST, including the Basin Deck Boot, TORQUE 7.4V Heated Vest, FINESSE Hybrid Jacket, Destin Short Sleeve Shirt, and Slipstream Bamboo Hoodie, designed for performance, comfort, and mobility on the water.
Millennium Marine introduced the BD-100 Big Daddy Boat Seat, featuring a 24-inch-wide seating platform with four additional inches of width over the original B-100. The seat includes breathable ComfortMAX fabric, integrated lumbar support, all-metal construction, and a fold-flat design, available in Gray, Green, Red, and Bottomland camouflage.
Z-Man Fishing Products unveiled the ChatterBait Elite EVO HD, a heavy-duty bladed jig engineered 40% stronger than the original Elite EVO. Featuring a solid welded line tie, reinforced head-to-blade interface, custom 5/0 nano-coated hook, and hybrid trailer keeper, the lure debuts at ICAST 2026 and ships to retailers nationwide Fall 2026 at $12.99 MSRP.
Z-Man® introduces the Octane MinnowZ™, a ribbed swimbait featuring an innovative SWAG™ tail and ElaZtech® construction for natural swimming action at any retrieve speed. Available Fall 2026 in three sizes, the bait is endorsed by Bassmaster Elite Series pro Seth Feider and offers 10X Tough durability.
DAIWA and Ever Green International partnered to launch the Bull Point Shad 4.5" trailer, designed by elite angler Morizo Shimizu to enhance JackHammer bladed jig performance. The soft plastic features inverted triangle architecture, precision-engineered tail slits, and deep ribbing to amplify vibration and casting distance while maintaining flawless tracking through cover.
Whitewater Fishing launches the Slipstream Bamboo Hoodie, a 70% bamboo viscose and 30% polyester blend engineered for fly fishing. The hoodie features low-profile Lycra cuffs, internal thumbholes, flatlock seams, natural UPF 15 protection, and antimicrobial properties, available in Olive Green, Blue Bell, and Camo at $79.99-$84.99.
Daiwa introduces J-BRAID Grand x8 Ocean Splash, a blue-and-white camouflaged braided line designed for offshore and coastal anglers targeting line-shy pelagics. The line features IZANAS ultra-high-modulus polyethylene fiber, a tight-pitch weave for a true round profile, and 400% increased abrasion resistance compared to standard eight-carrier braids.