DAIWA and Evergreen introduce the Flutter GIZMO 1.5" dropshot bait to North American bass anglers, combining insect silhouette with multi-appendage engineering for vertical and deep-water presentations with high-action micro-vibrations.
Shimano introduces the Stradic FM spinning reel, engineered with technology from flagship models to deliver gear durability, advanced line management, and smooth drag power for reliable all-around spinning performance.
Daiwa introduces 60th Anniversary Limited-Edition Tatula Bass Rods featuring SVF carbon construction and X45 Bias Construction in spinning (731MXS) and casting (731MHFB) models. The commemorative rods include sterling silver cosmetics and premium cork grips, with an MSRP of $229.99.
Strike Footwear, official footwear of the International Game Fish Association (IGFA), announced the global launch of the Silvertip Drift boat shoe. The shoe features Strike's proprietary Aqua Sluice drainage system, non-marking slip-resistant outsole, and sustainable materials including SEAQUAL® YARN and recycled components.
Van Staal introduces the VR II spinning reels with a new 25 size, featuring a fully machined 6061 aluminum body, stainless-steel spiral-bevel gear system, and standard Powergrip handle and drag knobs. The fully sealed design delivers enhanced control and durability for inshore anglers, with pricing from $639.95-$749.95 available in August 2026.
Daiwa announces the 60th Anniversary Limited-Edition Tatula SV TW 100H/HL baitcaster, featuring liquid-silver cosmetics and advanced low-profile performance. The reel incorporates the SV Concept spool, SV Boost braking system, and Hyperdrive Digigear technology, with an MSRP of $349.99.
Whitewater Fishing and Fish Monkey collaborated on the Stealth Dry-Tec Glove, featuring HIPORA waterproof membrane, 40g Thinsulate insulation, and touchscreen-compatible fingers for cold-weather fishing. The glove balances warmth, dexterity, and protection with an MSRP of $64.99.
DAIWA introduces the ZILLION TW 150, a premium baitcasting reel engineered for heavy swimbaits and glidebaits, featuring the LC Concept spool, MAGFORCE-Z Boost braking system, and HYPERDRIVE DIGIGEAR technology. The reel delivers maximum line capacity, structural durability, and casting distance with an MSRP of $499.99.
NEBO introduced the SLIM MINI 500 Pocket Light, an ultra-thin EDC flashlight delivering 500 lumens with aircraft-grade aluminum construction, magnetic base, and USB-C rechargeability. Designed for professionals including contractors and electricians, it offers up to 5 hours runtime and IPX4 water resistance at an MSRP of $24.99.
DAIWA celebrates 60 years in the US market with the limited-edition TATULA MQ LT spinning reel, featuring ZAION V composite construction and AIRDRIVE Design architecture. The premium reel combines advanced engineering for finesse and power-spinning presentations, available in 2500 and 3000 sizes at $299.99 MSRP.
Flambeau Outdoors introduces the Wild Bite Adventure Fishing Kit, designed to help families enjoy outdoor fishing before school starts. Each kit includes a 25-piece tackle assortment, educational pocket guide, and tools for young anglers, available in largemouth bass, bluegill, and rainbow trout versions.
YUM introduces the Mother Bug, a hybrid craw/flipping bug designed for durability and realistic action. Available in 3.75- and 4.25-inch sizes with pro-selected colors, the lure features a reinforced head, Tex-pose bump for weedless rigging, and micro-appendages for lifelike vibration at an MSRP of $3.99.
St. Croix's modernized TRIUMPH Series freshwater fishing rod was voted Best New Freshwater Rod at ICAST 2026. The expanded 2027 lineup features improved ergonomics, upgraded components, and new SCII carbon fiber formulation, with 29 spinning and 8 casting models retailing $115-$145. New TRIUMPH TRAVEL, SALMON & STEELHEAD, and COMBO lines featuring the SEVIIN TORIX 2500 reel are also available.
The Florida Fish and Wildlife Conservation Commission commissioned a unique poker deck featuring 52 hand-illustrated Florida fish species created by award-winning young artist Sebastian Romo and his father Diego Romo. Each card showcases accurate identification marks and representative habits of a Florida species. MSRP of $12.95.
Flambeau Outdoors introduced the Zerust® Max Waterproof Tuff Tainer™ (WP5005ZM), a tackle storage box featuring Zerust® Vapor Corrosion Inhibitor technology infused into the plastic to protect metal tackle for five years. The box includes an O-ring seal, three heavy-duty polycarbonate latches, and up to 20 customizable compartments with 15 adjustable dividers.
Fish Monkey's new Hydro-Block waterproof glove and sock collection received enthusiastic response at ICAST 2026 from retailers, guides, and professional captains. The three-layer construction combines advanced knitting technology with a waterproof, breathable membrane, designed for anglers in cold, wet conditions while maintaining dexterity and comfort.
TRUE has launched the CLAST line of EDC utility knives featuring three models: Full-Size ($34.99), Compact ($24.99), and Keychain ($19.99). The knives combine sleek modern design with practical functionality, including one-handed locking deployment, replaceable SK-5 blades, and durable Fiberglass Reinforced Nylon handles.
Heddon has released the Spook Stick, a 3.5-inch topwater bait featuring a refined glass minnow profile designed to entice selective bass. The lure includes heavy tail weighting for long casts, internal metal beads for subtle rattling, and comes in six forage-imitating colors with an MSRP of $11.99.
Daiwa introduces the Tatula MQ LT Elite spinning reel series, engineered to combine raw power with finesse capabilities through a rigid one-piece Monocoque ZAION V frame and flagship components. The series includes technique-specific models like the 2500 FC and 3000 XH, designed to excel in power finesse and finesse custom fishing applications.
Light Tackle Anglers launches Uncle Ted, a pre-rigged Ned-style soft lure featuring a patent-pending jighead designed to improve hooking efficiency. The 3-inch lure, priced at $8.50 per pack of 2, combines finesse presentation with durability and is available in 8 color patterns for bass, walleye, and other freshwater species.