Shakespeare launches new Disney-inspired Youth Fishing Kits featuring Frozen and Moana designs for children ages 4 and up. Each kit includes a 2'6" rod and reel combo, multi-purpose play box, net, Hide-A-Hook bobbers, Berkley Gulp! Pinched Crawlers, and youth fishing journal, retailing for $59.99.
Daiwa introduces the 2026 Certate HD spinning reel, featuring revolutionary Airdrive Design technology and a rigid Monocoque aluminum chassis engineered for extreme saltwater environments. The reel eliminates mechanical friction through advanced shaft and rotor systems while offering multiple sizes optimized for redfish, snapper, snook, and pelagic species.
Plano introduces the StowAll family, a versatile storage solution lineup including Zip Pouches, Waterproof Zip Pouches, and Packing Cubes designed for outdoor enthusiasts. Product Manager Daniel Vega notes the system works across boats, trucks, backpacks, and camp setups to keep gear protected and organized.
Yamaha introduces Helm Master EX Full Maneuverability, featuring digital electric steering, wireless controls, joystick operation, autopilot, and a new Man Overboard System. The innovative wireless controller enables single-handed boat operation from anywhere on deck, enhancing safety and convenience for saltwater fishing boat captains.
VMC introduces the RedLine Series Swivel Fluke Hook, designed by pro angler Seth Feider. The custom hook features PTFE coating for faster penetration, a mono keeper, and a swivel to eliminate line twists, with a suggested retail price of $10.99.
13 Fishing, based in Minnetonka, Minnesota, has expanded its Oath Series fishing rod lineup with four new models: Jigging Rap Spinning, Shaker Spinning, Ultra Finesse Spinning, and Spinning. Developed in partnership with jigging expert Duane Hjelm, these tournament-level rods feature high-quality components and are priced at $99.99 each.
Plano announces the GoNow storage system, featuring Small and Large boxes with weather-resistant construction and modular accessories for hunters, anglers, and outdoor enthusiasts. The system addresses gear organization barriers, with research showing 85% of outdoor enthusiasts say dedicated gear space helps them get outside faster.
DAIWA USA introduced new 3-, 4-, and 5-inch Tournament D-FIN swimbaits in 2026, expanding the popular series beyond its original 6-inch size. The downsized profiles feature the same exceptional paddletail action, straight tracking, and salt-infused squid scent formula, now targeting freshwater species like walleyes and crappies, plus saltwater redfish and speckled trout.
Rapala has launched the Salted NedRoll, a new soft plastic bait developed with pro angler Jacob Wheeler's CrushCity® line. The 3.25-inch bait features added salt and scent for neutral buoyancy, making it ideal for ned rigging and drop shot techniques targeting bass.
LIVETARGET officially launched its redesigned 2026 Hollow Body Frog lineup at the Bassmaster Classic, featuring three models: the core Hollow Body Frog, Popping Frog, and Freestyle Frog. The re-engineered frogs incorporate improved posture, walking action, durability, and custom Mustad AlphaPoint® double hook integration, with the full lineup now shipping to authorized retailers nationwide.
Whitewater Fishing has launched the Horizon Lightweight Jogger, a technical fishing pant featuring poly/spandex double-weave construction, 4-way stretch, and active-cooling technology. Designed for high-output anglers, the jogger includes zero-bunch engineering, tactical storage pockets, and a 28.5" inseam, priced at $79.99.
Rapala has launched the Salted NedRoll, a new soft plastic bait developed with pro angler Jacob Wheeler's CrushCity® line. The 3.25-inch bait features added salt and scent for neutral buoyancy, making it ideal for ned rigging and drop shot techniques targeting bass.
DAIWA pro Ken Fukushima guided development of Evergreen's new C-4 Leech, a 3.1-inch injection-molded creature bait designed for pressured fish. The bait features a thin undulating tail, squid-based attractant, and salt formula for finesse fishing applications including dropshotting and Carolina rigs.
PENN introduces the Fathom 500 Low Profile Reel, a compact saltwater fishing reel featuring a full-metal body, stainless steel main gear, HT-100 drag system, and titanium nickel-coated level wind. Designed for serious anglers targeting bluefin tuna, yellowtail, and tarpon, the reel launches in March 2026 at $499.95.
Daiwa celebrates two decades of STEEZ® excellence with the release of the STEEZ® SV LIGHT TW 100 baitcasting reel, featuring magnesium construction, ZERO ADJUST™ technology, and HYPERDRIVE® DESIGN™ for superior casting control and distance. The reel includes an Executive Steez 5-Year Service Warranty with free cleaning and service.
Berkley announced its Lab Series soft baits, combining MaxScent and PowerBait with a new MaxScent Rapid Release Slime in small-batch layered construction. The platform launches with three technique-driven baits—the Minnow, Flat Worm, and Finesse Worm—each priced at $14.99 and available May 2026.
Hydroflyer announced the Hydroflyer AL, an entry-level electric hydrofoil priced at $9,995, alongside the Hydroflyer CF ($15,995) and high-performance Hydroflyer FF ($18,995). The handlebar-based design prioritizes safety and accessibility for new riders while offering experienced users greater control.
Berkley has upgraded its Nessie soft-bodied glide bait with a new 11-inch size, redesigned hook harness system with magnetic stinger hook, and three new colors: Greenback, Honeypot, and Chrome Gizzard. The enhanced bait maintains its proven glide action while improving hook-up ratios and durability for targeting larger fish.
Berkley introduces GinClear, a premium fluorocarbon line featuring super smooth finish, ultra-low memory, and levelwind spooling for superior casting performance and manageability. The product outperformed leading competitors in field tests for manageability, knot strength, and abrasion resistance, available now in 200-yard and 2,000-yard spools.
Berkley expands its popular PowerBait CullShad soft swimbait with a new 5-inch size and five bite-triggering colors including Green Shad, Green Gizzard, Honeypot, Tennessee Shad, and Chrome Flash. The new profile offers a more compact option for pressured fisheries while maintaining the proven performance and PowerBait flavor of the original sizes.