Rapala introduces the Floater Elite®, a reimagined version of the Original Floating® lure featuring premium balsa wood, forged through-wire construction, and high-definition metallic patterns. Available in two models with 12 color options, the lure honors Lauri Rapala's 1936 legacy while delivering enhanced durability and performance.
Berkley introduces the PowerBait MaxScent 'Moeba, a finesse soft bait combining MaxScent scent dispersion technology with natural movement for high-pressure fisheries. Available in six colors and two sizes starting May 10 at $14.99 MSRP.
Fish Monkey is launching its Hydro-Block Waterproof Glove and Sock collection for Fall 2026, featuring 100% waterproof protection with breathable membranes and merino wool liners. The integrated system is designed for anglers and hunters facing wet, cold conditions, with touchscreen-compatible glove panels and socks rated to 8,000mm waterproof protection.
Whitewater Fishing introduces the Minimalist Packable Jacket and Pant, engineered with 100% polyester stretch fabric and 4-way mobility for unrestricted casting. Marketing Director Steve Allie highlights the suit's technical features and durability at an accessible price point, available in multiple sizes starting at $99.99.
Daiwa introduces Samurai 8 Braid Ruby Pink, a premium 8-carrier braided fishing line featuring daylight-fluorescent visibility and an exclusive performance coating. Available in 4-20 pound ratings, the line combines Japanese engineering with enhanced casting distance and sensitivity for finesse anglers.
Whitewater Fishing has launched the Great Lakes Pro Jacket and Bibs, featuring a proprietary 3-layer 4-way stretch system with 20k waterproof and 30k breathability ratings. Developed and tested against Great Lakes conditions, the suit combines AquaGuard waterproof zippers, anti-slip technology, and multiple storage pockets for serious anglers.
Fish Monkey launches a new Americana color pattern in its merino wool blend sock collection, available in No Show Tab and Mini Crew styles. The socks feature arch compression, moisture-wicking technology, and are proudly made in the USA by one of the nation's oldest sock mills.
Flambeau Outdoors introduces the Super Half Satchel Soft Bait Organizer 4510 with Zerust® technology, featuring rugged thermoplastic construction and patented anti-corrosion dividers that provide up to five years of protection in marine environments.
DAIWA US exclusively distributes XBRAID FINESSE X8, an extreme low-diameter braided line using revolutionary IZANAS® polyethylene fibers. The proprietary WX Weave manufacturing process delivers superior sensitivity and strength for finesse fishing techniques targeting bass, walleye, and trout across North America.
Abu Garcia introduces new Max Spinning and Casting Rods built on 24-ton graphite blanks with technique-specific actions, complementing the popular Max reels. The versatile lineup includes 19 models ranging from 6' to 7'6" in one- and two-piece options, priced at $59.99-$69.99.
DAIWA announced the release of the PRESSO Attra, a Japanese casting spoon designed for both stocked and wild trout. The copper spoon features deep-cup geometry, comes in three weights and nine colors, and is rigged with micro-barbless hooks for efficient catch-and-release fishing.
BOTE launches the Argo Aero, an inflatable fishing kayak available in solo and tandem models featuring a 41-inch wide pontoon-style hull, integrated universal mounting plates, and the Solis Frame Seat. The Solo model weighs 33 lbs and the Tandem weighs 41.4 lbs, priced at $1,399 and $1,599 respectively.
Daiwa introduces the 2026 Certate HD spinning reel, engineered for extreme saltwater conditions with revolutionary Airdrive Design technology, Monocoque aluminum chassis, and Tough Digigear drivetrain. Available in multiple sizes optimized for redfish, snapper, snook, and pelagic species.
DAIWA introduces the SEABORG™ 500J power-assist reel, featuring a compact 500-size frame with 166 lbs. of momentary winding power for deep-drop angling. The reel combines the MAG MAX G brushed motor with palmable design, allowing anglers to maintain rod-in-hand fishing while targeting deep-water species like grouper and snapper.
The SPRO KGB Lil Guy 120 Glide Bait, crafted by KGB exclusively for SPRO, is designed for challenging fishing conditions with a compact, realistic profile and lifelike baitfish silhouette. Equipped with Gamakatsu Sticky Sharp treble hooks and weighing under 1 ounce, it delivers an enticing glide on standard bass gear without requiring specialized swimbait setups.
Plano announces the launch of its GoNow storage system, featuring Small and Large Boxes with weather-resistant construction and modular accessories designed for hunters, anglers, and outdoor enthusiasts. The system addresses gear organization barriers, with research showing 85% of outdoor enthusiasts say dedicated gear space helps them get outside faster.
Whitewater Fishing expands its Beacon Technical Hoodie lineup with two new heritage patterns: Vintage Duck Camo and Mossy Oak® Bottomland®. The mariner-grade hoodie features 4-way stretch fabric, UPF 50+ protection, and specialized design for water sports, merging advanced technical performance with timeless sportsman aesthetics.
NEBO has launched its LEO FLEX line featuring the LEO 3200 FLEX, LEO 5000 FLEX, and LEO 7500 FLEX flashlights, delivering 3,200 to 7,500 lumens with Flex-Power technology, USB-C rechargeability, and integrated power banks for professionals and adventurers.
Evergreen introduces the Claw Motion, a 3-inch tactical craw designed for the backsliding technique. Featuring precision salt-offsetting and a gravity-defying design, this bait reaches fish in hard-to-access areas like milfoil mats and under docks. DAIWA Field Marketing Manager Chris Martin highlights how the bait eliminates the need for cumbersome external weighting.
Bennington, North America's leading luxury pontoon manufacturer, announced Pontoon Dock Assist, a proprietary docking technology featuring hull-integrated bow and stern thrusters for 360-degree control at low speeds. The innovation, submitted for an NMMA Innovation Award, is available on select R and Q series models in 25-, 27-, and 29-inch configurations.