Greys has launched the Pace fly reel, featuring a die-cast aluminum frame, multi-pad disc drag system, and large-arbour design at an accessible price point of $119.95-$149.95. The Cassette model offers versatility with fast spool changes and includes two spare spools, priced at $149.95-$159.95.
PENN introduces the Battalion III rod family with application-specific designs for inshore, surf, jigging, offshore, trolling, electric and slow pitch fishing. The new lineup features purpose-driven blanks, premium Sea-Guide components, and handle designs tailored to each fishing application, with MSRPs ranging from $129.95 to $399.95.
Berkley has launched the PowerBait Saltwater Shrimperor, a line-through shrimp lure featuring realistic shrimp profile, pulsing legs, patented Honey Comb technology, and PowerBait-infused flavor for inshore saltwater fishing. Available in three sizes with retail prices from $7.99 to $13.99.
Berkley launches the PowerBait Minnotator Grub, a pre-rigged minnow-profile soft plastic with grub-tail action infused with PowerBait formula that increases bite retention by 18x. Available in 12 colors across four sizes ranging from 2 to 3.5 inches, priced at $7.99-$8.99.
Berkley introduces the Unlock, a versatile sinking crankbait that allows anglers to control depth through countdown adjustment and trigger various actions including hunting, darting, and hover-and-flare motions. Available in three sizes and 20 colors at $14.99 MSRP.
Shakespeare has introduced the Micro series, featuring light and ultralight rods, reels, and combos designed for panfish, trout, and crappie. Micro Spincast and Spinning Reels retail for $24.99, with rods ranging from $24.99 to $34.99, and combos from $44.99 to $59.99. All products are available now.
Duckett Fishing has unveiled an updated Crappie Slayer rod featuring a carbon-reinforced handle system, low-profile cork grip, and Sensi-Touch™ multi-modulus blank platform. The new 7'5" and 7'6" models deliver tournament-level performance for modern crappie fishing techniques with enhanced sensitivity and backbone.
Z-Man unveiled the Micro Finesse ChatterBait®, a premium micro-sized bladed jig developed with BFS enthusiast Jimmy Ly. The lure features a custom needlepoint hook, stainless-steel bait keeper, and pre-rigged 2-inch Baby BallerZ™ trailer made from ElaZtech superplastic for multispecies versatility including panfish, trout, and bass.
Whitewater Fishing's Thermoclyne Hooded Jacket and Thermoclyne Vest return for fall with 5.0 and 4.8-star customer ratings respectively. Featuring Sorona Aura insulation, DWR-treated nylon shells, and packable designs, both pieces offer lightweight warmth and versatile layering for anglers in Storm and Dropoff colors.
Z-Man Fishing Products introduced Ball HeadZ, a redesigned round ball jighead featuring a hybrid split-grip keeper, BKK black nickel needlepoint hook, and baitfish-inspired sculpting. Available in 16 combinations from 1/8 to 1/2 ounce, the jighead is designed to work with ElaZtech plastics and traditional baits, shipping now at retail prices from $5.99 to $7.49.
DAIWA launches the SEABORG™ 300J and 300JL power-assist reels, featuring a downscaled frame with a 738 ft/min winding speed and MAGMAX-G motor delivering 113 lbs. of momentary power. Designed for deep-drop fishing, the reel enables handheld rod-in-hand operation while maintaining extreme performance for bottom fishing and pelagic species.
Hardy launches Tactus, an advanced light-line fly rod series designed by Howard Croston featuring Sintrix FLT construction and specialized Dry Fly and Nymphing families. The Nymphing rods include a unique two-tip system with interchangeable solid nano-carbon and tubular carbon tips for enhanced precision and control.
Savage Gear introduces the 3D 4Play Herring, a realistic swimbait created from a 3D scan of a real blueback herring. Designed for high-speed retrieves and tested on Lake Lanier, Lake Murray, and Lake Hartwell, the bait features balanced action, a V-wake, and tail shimmy to target aggressive feeding fish.
Savage Gear is expanding its 3D Line Thru Soft Shine Glide lineup with a new 9-inch model designed to target trophy bass and other predatory fish. Built from a 3D scan of a real shiner, the lure features a realistic soft-body profile with natural swimming action and is available in eight colors at $39.99.
Lund Boats introduced the all-new Model Year 2027 HG Pro Series in 22-foot and 24-foot configurations, featuring heavy-gauge aluminum construction, a Pro hardtop cabin, 100-gallon fuel capacity, and a 52-inch insulated livewell designed for anglers pursuing challenging big-water fisheries.
Berkley introduces the Frittside X, a premium crankbait featuring a reinforced circuit board bill for increased durability while maintaining the trusted Frittside action. The bait includes patented FlashDisc Technology, Fusion19 hooks, and thirteen custom-painted colorways, available now at $17.99 MSRP.
PENN launches a new lineup of waterproof bags, catch coolers, and accessories designed for saltwater anglers, featuring the Bulkhead Waterproof Backpack, Duffel, Tote, Ballast Lunch Box, AnchorLock Waterproof Tool Case, and Ballast Catch Coolers with rugged TPU shells, welded seams, and saltwater-resistant materials.
Millennium Marine expands its Monitor Mount lineup with new MM003 and MM004 models featuring powder-coated aluminum construction, telescoping risers, and preset-tension design for smooth repositioning. Both single and double configurations offer 350-degree adjustability and fit most monitors, available in silver and black finishes with 1-year warranties.
THAW introduces the RC Heated Hood, a rechargeable heated headwear featuring carbon-fiber heating elements, soft fleece construction, and three adjustable heat settings reaching up to 115°F. The hood provides up to 6.5 hours of heat on low mode and is machine-washable with a water-repellent battery pocket, priced at $59.99.
Berkley introduces the BlowUp, a new saltwater topwater lure featuring a uniquely designed mouth and precision internal weighting that creates a consistent, low-tone blooping sound. The lure offers versatile surface presentations for inshore fishing, with 4X saltwater-rated hooks and an ABS body, available in eight colors at $11.99.