Whitewater Fishing and Fish Monkey have relaunched their collaboration featuring three specialized gloves: the Pro365 Guide Glove for sun protection and durability, the Half Finger Guide Glove for dexterity, and the Stealth Dry-Tec Glove for cold-weather conditions, each priced at $32.99.
TUO has launched the Kinetic Merino 150 Boxer Brief, featuring a blend of 38% merino wool, 58% Tencel, and 4% spandex. The product offers natural antimicrobial properties, moisture-wicking performance, and flatlock seams for comfort, with an MSRP of $49.99.
Z-Man introduces the TRD Finesse Jig, combining a kettlebell head design with skirted finesse profile for bass fishing across shallow cover and deep structure. Available in three sizes with nine color options, the jig features a premium BKK hook and ElaZtech compatibility, priced at $5.99 MSRP.
Millennium Marine introduces the Spyderlok Rod Pod and Rod Tree, featuring patented Spyderlok technology for secure rod positioning. Constructed with anodized aluminum and stainless steel, these rod holders are designed for walleye and trout fishing with MSRPs of $129.99 and $259.99 respectively.
Daiwa, through an exclusive partnership with Evergreen International, is bringing the Wake Magic wakebait to North American bass anglers. This finesse topwater features an ultra-slim profile, magnetic weight transfer system, and rear prop to execute the dead-slow roll technique for educated bass.
Plano has launched the StowAll Gear Case, a lightweight EVA hard-shell organizer designed to protect and transport gear. Available in medium ($29.99) and large ($34.99) sizes, the case features an oversized zipper pull and EZ Label panel, fitting easily into Plano GoNow Boxes, Sportsman's Trunks, backpacks, and luggage.
Daiwa introduces the Iprimi LT spinning reel, a trout-specific platform featuring advanced Airdrive architecture and Zaion V material. Available in 1000 and 2000 sizes, the reel is engineered for ultralight finesse fishing with specialized features like the LC-ABS spool and Airdrive bail to handle micro-lures and light lines.
The SPRO Flappin Frog features TPE paddle legs that create surface disturbance while maintaining weedless performance over heavy vegetation. Built with a premium 4/0 Gamakatsu Nano-Coated double frog hook, it excels at skipping under docks and reaching bass-holding areas other frogs cannot access.
DAIWA and Evergreen introduce the Flutter GIZMO 1.5" dropshot bait to North American bass anglers, combining insect silhouette with multi-appendage engineering for vertical and deep-water presentations with high-action micro-vibrations.
Savage Gear introduces the 3D Whitefish RTF swimbait, engineered for trophy musky and pike fishing. Built from a 3D scan of a real whitefish, the bait features a collapsible internal metal harness, mesh-reinforced tail, adjustable sink rate system, and premium hardware. Available in 9-inch, 11-inch, and 13-inch sizes starting August 2026.
Shimano introduces the Stradic FM spinning reel, engineered with technology from flagship models to deliver gear durability, advanced line management, and smooth drag power for reliable all-around spinning performance.
Daiwa introduces 60th Anniversary Limited-Edition Tatula Bass Rods featuring SVF carbon construction and X45 Bias Construction in spinning (731MXS) and casting (731MHFB) models. The commemorative rods include sterling silver cosmetics and premium cork grips, with an MSRP of $229.99.
Strike Footwear, official footwear of the International Game Fish Association (IGFA), announced the global launch of the Silvertip Drift boat shoe. The shoe features Strike's proprietary Aqua Sluice drainage system, non-marking slip-resistant outsole, and sustainable materials including SEAQUAL® YARN and recycled components.
Van Staal introduces the VR II spinning reels with a new 25 size, featuring a fully machined 6061 aluminum body, stainless-steel spiral-bevel gear system, and standard Powergrip handle and drag knobs. The fully sealed design delivers enhanced control and durability for inshore anglers, with pricing from $639.95-$749.95 available in August 2026.
Daiwa announces the 60th Anniversary Limited-Edition Tatula SV TW 100H/HL baitcaster, featuring liquid-silver cosmetics and advanced low-profile performance. The reel incorporates the SV Concept spool, SV Boost braking system, and Hyperdrive Digigear technology, with an MSRP of $349.99.
Whitewater Fishing and Fish Monkey collaborated on the Stealth Dry-Tec Glove, featuring HIPORA waterproof membrane, 40g Thinsulate insulation, and touchscreen-compatible fingers for cold-weather fishing. The glove balances warmth, dexterity, and protection with an MSRP of $64.99.
DAIWA introduces the ZILLION TW 150, a premium baitcasting reel engineered for heavy swimbaits and glidebaits, featuring the LC Concept spool, MAGFORCE-Z Boost braking system, and HYPERDRIVE DIGIGEAR technology. The reel delivers maximum line capacity, structural durability, and casting distance with an MSRP of $499.99.
NEBO introduced the SLIM MINI 500 Pocket Light, an ultra-thin EDC flashlight delivering 500 lumens with aircraft-grade aluminum construction, magnetic base, and USB-C rechargeability. Designed for professionals including contractors and electricians, it offers up to 5 hours runtime and IPX4 water resistance at an MSRP of $24.99.
DAIWA celebrates 60 years in the US market with the limited-edition TATULA MQ LT spinning reel, featuring ZAION V composite construction and AIRDRIVE Design architecture. The premium reel combines advanced engineering for finesse and power-spinning presentations, available in 2500 and 3000 sizes at $299.99 MSRP.
Flambeau Outdoors introduces the Wild Bite Adventure Fishing Kit, designed to help families enjoy outdoor fishing before school starts. Each kit includes a 25-piece tackle assortment, educational pocket guide, and tools for young anglers, available in largemouth bass, bluegill, and rainbow trout versions.