Water Wire

Berkley PowerBait CullShad Evolution - New Size and More Fish-Catching Colors

Berkley PowerBait CullShad Evolution - New Size and More Fish-Catching Colors

Berkley adds a new 5-inch size and five bite-triggering colors to its proven soft swimbait.

COLUMBIA, S.C.  – The Berkley PowerBait CullShad has been a mainstay in anglers' arsenals since its original release in 2023 – quickly becoming a go-to harnessed swimbait for anglers looking to draw bigger bites. Now, the team at Berkley has expanded the popular soft swimbait, with a new 5-inch profile and five new bite-getting colors, giving anglers more ways to fine-tune their approach when targeting quality bites.

The new 5-inch Berkley PowerBait CullShad offers a more compact profile for pressured fisheries, smaller forage scenarios, and seasonal advantages, while maintaining the same drawing power and proven performance of the original two sizes. Built with proprietary Honey Comb Technology for durability without sacrificing action, the CullShad continues to deliver a lifelike tail kick at slow speeds yet maintains stable tracking when burned back to the boat.

Infused with Berkley's tried-and-true PowerBait flavor, the CullShad remains one of the only large-profile swimbaits to incorporate taste, encouraging fish to hold on longer and increasing hook-to-land ratios. Combined with five new color additions, anglers now have expanded options to better match regional forage, water clarity, and the changing conditions anglers face every time they hit the water.

KEY FEATURES

  • Patent pending PowerBait Honey Comb Technology - increases durability without sacrificing action
  • Runs true without blowout at slow to medium high speeds
  • Smart Weighting Options - Angler adjustable depth control with nail weights
  • Pre-rigged harness, ready to fish
  • Patent pending hook retention clip keeps treble hook secured to body
  • Sticky sharp Fusion19 treble hook
  • Adjustable Sink Rate
  • Painted and HD printed forage matching colorways

New Size: 5-inch

New Colors: Green Shad • Green Gizzard • Honeypot • Tennessee Shad • Chrome Flash

MSRP: $12.99

 

Available: March 2026


To learn more about Berkley, click here.

###

About Pure Fishing

Pure Fishing is a collection of the world's favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia, Berkley, DAM, Fenwick, Fin-Nor, Frabill, Greys, Hardy, Hodgman, Johnson, JRC, Madcat, Mitchell, Penn, Pflueger, Plano, Prologic, Savage Gear, Shakespeare, SpiderWire, Stren, Ugly Stik and Van Staal.