Columbia, SC – Since its 2023 debut, the Berkley Nessie has built a reputation as a proven soft-bodied glide bait known for triggering aggressive strikes. After listening closely to angler feedback, Berkley has now evolved the Nessie platform with key hardware upgrades, expanded color offerings and the addition of a commanding new 11-inch size.
Headlining the features on the new 11-inch profile is a redesigned hook harness system that integrates a built-in stinger hook secured by a magnet slotted into the back portion of the bait. This new configuration improves hook-up ratios on this large profile bait while maintaining the natural glide and profile that anglers expect from the Nessie. An updated tail adhesion method further enhances durability, allowing anglers to land multiple fish without compromising action or appearance.
The addition of the new 11-inch size builds on the Nessie's natural attraction and delivers even more drawing power for anglers targeting larger fish, while three new colors expand the bait's versatility across varying fisheries. Combined with its slow-sinking design and refined balance, the updated Nessie gives anglers more control and confidence when fishing high-percentage areas.
With upgraded hardware and expanded size and color options, the new 11-inch Berkley Nessie builds on a proven foundation and once again raises the bar for soft-bodied glide baits.
KEY FEATURES
- Soft bodied glide bait design featuring PowerBait® flavor
- Mesh reinforced joint provides durability while allowing for free range of motion
- Stabilizing fins for consistent action
- Patent pending hook retention clip keeps treble hook secured to body
- Premium features and components
- Sticky sharp Fusion19 treble hook
- Custom painted forage matching finishes
- Slow Sinking
- Pro Design Mike Iaconelli
New Size: 11-inch
New Colors: Greenback • Honeypot • Chrome Gizzard
Existing Colors: Burnt Bone • Golden Shiner • Hickory Shad • Perch • Rainbow Trout • Raw • Shad MSRP: $10.99 (5-inch) • $12.99 (7-inch) • $15.99 (9-inch) • $29.99 (11-inch)
Available: March 2026
To learn more about Berkley, click here.
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Pure Fishing is a collection of the world's favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.