Deion "Coach Prime" Sanders and Abu Garcia Deliver PRIME21 Signature Fishing Combos
A bold collaboration between a cultural legend and an iconic brand, giving anglers everywhere the chance to fish like a champion
COLUMBIA, S.C. – "It's Prime Time, Baby!" Deion "Coach Prime" Sanders and Abu Garcia, a global leader in high-performance fishing equipment, proudly announces a collaboration to unveil an expanded line of limited-edition Abu Garcia x PRIME21 Series Combos. Inspired by Sanders's larger-than-life personality and love for fishing, this exclusive lineup merges Abu Garcia's unmatched innovation with Sanders's style and energy. The result is a collection built for anglers who demand both top-tier performance and an undeniable look on the water.
At the heart of each combo lies Abu Garcia's renowned engineering, with premium components and cutting-edge technologies designed to deliver smooth, reliable performance.
The PRIME21 Baitcast Combo draws from the proven Max reel platform with a 4+1 bearing system and Power Disk drag, ensuring seamless control and powerful drag performance across a wide range of techniques. Meanwhile, the PRIME21 Spinning Combo incorporates a 5+1 bearing system and Rocket Line Management for effortless casting and superior line control. Rounding out the lineup, the PRIME21 Spincast Combo reimagines a classic favorite—combining the simplicity of a spincast with the ergonomic comfort and modern styling of a low-profile reel.
Each combo features a lightweight 24-ton carbon rod matched with PVD-coated one-piece stainless-steel guides and a custom golf-style EVA split-grip handle, providing exceptional balance, comfort, and durability. Designed for versatility, these rods perform across techniques and species, giving anglers the confidence to fish like a pro.
"With the PRIME21 Series, our goal was to build combos that reflect Coach Prime's passion, energy, and confidence on and off the water," said Jon Schlossser, Chief Brand & Product Officer at Abu Garcia. "By combining Abu Garcia's proven performance with his unmistakable style, the PRIME21 lineup delivers premium feel, power, and personality, giving every angler the tools to catch more fish."
Reflecting Sanders's own words, "Y'all call it fishing, we call it catching!" The Abu Garcia x PRIME21 Series captures the spirit of competition, confidence, and pure enjoyment that defines both Coach Prime and Abu Garcia. "I believe fishing brings families and friends together, so I wanted a line of combos that would match the varying skill levels for all anglers," said Deion Sanders. "And of course, they have to have some style because everyone should look good on the water." These limited-edition combos bring together two icons in their respective fields, delivering the perfect fusion of performance, personality, and passion for the sport.
The PRIME21 combos will be available at major retailers including Academy Sports + Outdoors, Walmart, and Sportsman's Warehouse, as well as online at Tackle Warehouse, marking a significant expansion for the collaboration and bringing the limited-edition lineup to a broader audience of anglers nationwide. This expanded retail presence makes it easier than ever for anglers to purchase the PRIME21 Series, while reflecting Abu Garcia's continued commitment to providing anglers with high-performance, style-driven gear.
ABU GARCIA PRIME21 BAITCAST COMBO – KEY FEATURES:
- 24-ton graphite blank
- Golf-style/EVA split grip handle design
- Ergonomic Abu-designed reel seat
- PVD-coated one-piece guides
- 4 ball bearings + 1 roller bearing
- Power Disk drag system
- Duragear brass gear
- MagTrax brake system
- Machined aluminum spool
- Compact bent handle and star
- One-piece graphite frame
- Graphite sideplates
- Large co-molded soft-touch knobs
MSRP: $139.99
Available Now
ABU GARCIA PRIME21 SPINNING COMBO – KEY FEATURES:
- 24-ton graphite blank
- Golf-style/EVA split grip handle design
- Ergonomic Abu-designed reel seat
- PVD-coated one-piece guides
- 5 ball bearings + 1 roller bearing
- Rocket line management system
- Rocket spool lip design
- Machined aluminum spool
- Everlast bail system
- Lightweight graphite body and rotor
- Large co-molded soft-touch knobs
MSRP: $109.99
Available Now
ABU GARCIA PRIME21 SPINCAST COMBO – KEY FEATURES:
- 24-ton graphite blank
- Golf-style/EVA split grip handle design
- Ergonomic Abu-designed reel seat
- PVD-coated one-piece guides
- 2-bearing system
- Pre-spooled with premium monofilament
- Smooth and consistent multi-disc drag
- Large co-molded soft-touch handle knobs
MSRP: $64.99
Available Now
To learn more about Abu Garcia, click here.
About Pure Fishing
Pure Fishing is a collection of the world's favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia, Berkley, DAM, Fenwick, Fin-Nor, Frabill, Greys, Hardy, Hodgman, Johnson, JRC, Madcat, Mitchell, Penn, Pflueger, Plano, Prologic, Savage Gear, Shakespeare, SpiderWire, Stren, Ugly Stik and Van Staal.