Water Wire

G. Loomis Expands and Revamps IMX-PRO BASS Bottom Contact Rod Lineup

G. Loomis Expands and Revamps IMX-PRO BASS Bottom Contact Rod Lineup
Technique-specific performance built for tournament-level precision

G. Loomis announces the expanded and redesigned IMX-PRO BASS Bottom Contact lineup, engineered for anglers who demand unwavering performance and precisely tuned tools for bottom-oriented techniques.

Now expanded to 25 technique-focused models, including the nine additions, the IMX-PRO BASS lineup now delivers a complete set of Bottom Contact options built for experienced anglers and tournament competitors who rely on dialed-in equipment to execute winning patterns. 

"We expanded the IMX-PRO BASS lineup to give anglers more of the exact tools they've been asking for," said Kade Gewanter, Freshwater Marketing Manager for Shimano North America Fishing. "Bottom contact techniques are all about feel and control, so we refined the tapers and actions to make each model more dialed in and technique-specific than ever."

Driven by G. Loomis' proprietary TaperTecĀ® rod-building philosophy, the revamped IMX-PRO BASS lineup utilizes a new high-modulus graphite construction to optimize strength and weight without unnecessary material. Designed and rolled entirely at the G. Loomis facility in Woodland, Washington, the result is a lighter, more responsive rod that delivers heightened sensitivity and consistent performance across techniques.

Each model is equipped with tangle-free FujiĀ® AlconiteĀ® guides featuring refined spacing to promote smoother line flow, reduce line-to-blank contact, and improve casting efficiency. The lineup now features split-grip handles across all models except MBR, providing a lighter, more ergonomic feel for long days on the water. A custom carbon-infused CI4+ reel seat enhances the hand-to-blank connection, increasing responsiveness and feedback.

Spinning models feature uplocking reel seats with a custom cork palm swell foregrip for improved comfort and control, while casting models utilize cigar-shaped grip profiles to reduce pressure points and enhance ergonomics during high-intensity fishing. Finished with gunmetal-anodized hardware, composite accent bands, and a clean matte-black blank with black wraps and gunmetal trim, the IMX-PRO BASS lineup delivers premium performance with a refined aesthetic.

The redesigned IMX-PRO BASS Bottom Contact lineup reflects G. Loomis' continued commitment to technique-driven innovation and uncompromising quality for the most dedicated bass anglers. The series is available now at G. Loomis authorized retailers or at gloomis.com. To find a retailer near you, visit the G. Loomis Store Locator. For more information on G. Loomis and the latest product releases, please contact Gordon Brown at gordon@darbycommunications.com.

About G. Loomis

We exist to heighten angler experience through creating tools that expand tactical opportunity, boost effectiveness, and enhance natural ability. We develop solutions for experienced hands, designed to complement capability. We strive to expand what's possible to achieve the unattainable. Our DNA comprises three equal parts: Technology, Innovation, and Design. Since 1982, we've contributed innovative materials and manufacturing technology to the angling community. Examples include early graphite construction, advanced guide trains, and advanced resin systems. You can learn more at https://www.gloomis.com/ or follow on social @fishgloomis.