New Gear. Big Names.
Flagship 2026 gear and Hall of Fame Honors headline high-octane showcase at the Bass Pro Shops World Headquarters
FOOTHILL RANCH, CA Last week at the MLF Redcrest Championship, DAIWA anchored the outdoor festivities at the BPS complex, offering a deep-dive into the precision engineering that defines their 2026 collection.
The REDCREST activation serves as a primary showcase for DAIWA's escalating technical tackle design. The booth featured a comprehensive look at the newly released TATULA Elite baitcasting and spinning series—built to the exact specifications of the world's top pros—alongside the high-torque RYOGA SV100 and 150 and the new crème de la crème STEEZ SV LT TW. These releases represent DAIWA's ongoing mission to marry ergonomic comfort with bulletproof internal architecture, specifically designed to withstand the rigors of professional-level competition.
A Legacy of Retail Partnership
The location of this year's championship holds special significance. As the "Grandaddy of All Outdoor Stores," the Springfield Bass Pro Shops remains the epicenter of the fishing world. DAIWA is proud to celebrate its long-standing partnership with Bass Pro Shops. This synergy between world-class manufacturing and the world's premier outdoor retailer ensures that the highest level of tackle technology remains accessible to every angler who walks through the doors.
To celebrate this partnership, DAIWA is offering REDCREST-exclusive deals on various rod and reel combos, XBRAID X8, and J-FLUORO. Additionally, select DAIWA purchases over $60 will include a free DAIWA/AFTCO hooded shirt, a collaboration that pairs the industry's leading tackle technology with premium performance apparel.
The NEW 2026 TATULA Elite and Elite P/F are the hottest baitcasters on the water.
Celebrating 'Tak' and the Hall of Fame
The weekend also marked a historic milestone as DAIWA celebrates the legendary Takahiro Omori. Known globally as 'Tak,' he is the first Japanese professional angler to be inducted into the Bass Fishing Hall of Fame. His induction is a testament to a career defined by grit, technical mastery, and an unwavering commitment to the DAIWA brand.
DAIWA is proud to support the MLF platform, which continues to push the boundaries of competitive bass fishing through innovative live coverage and an unrivaled fan experience. Whether it's the intensity of the SCORETRACKER® or the electric atmosphere of the Expo, REDCREST 2026 is where the future of the sport is written.
For DAIWA's latest color catalog and/or information on DAIWA dealers in your area, call DAIWA's Customer Service Department at 562-375-6800 or e-mail inquiries to: CSR@DAIWA.com. The URL for DAIWA's web site is daiwa.us
About Daiwa Corporation
Daiwa's first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Foothill Ranch, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa's emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa's long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.us