Water Wire

VMC Expands Redline Hooks With The Swivel Fluke Hook

Minnetonka, Minnesota – So, when anglers want to take their hooking percentage to the next level, they turn to VMC to get the job done. For the Redline Series Innovation is the name of the game.

RedLine Series® Swivel Fluke Hook – Introduced in 2023, the VMC RedLine Series is inspired, designed and engineered with the help of VMC's top bass fishing pros for the highest level of tournament action. The new Swivel Fluke Hook is straight from the mind of pro angler Seth Feider.

"I've spent a lot of years tweaking hooks and perfecting them, and this one's it," said Feider. "It's the ultimate fluke hook."

The Swivel Fluke hook is a custom hook made specifically for fishing soft plastic fluke-style baits. It features a PTFE coating for 50% faster hook penetration, a strategically placed epoxy/mono keeper to seriously lock your bait on the hook, and a super-sharp needlepoint.

"You can catch a bunch of fish and the point's just as strong as when you got it out of the package," said Feider. "The mono keeper holds your bait up really well. You can make long casts, rip the bait really hard, and you don't have to worry about the bait sliding down at all." But the real deal is the swivel at the front of the hook. "I get a lot of line twists when I'm fishing, so I used to have problems breaking off a fish on a fluke," said Feider. "This hook eliminates all of that." In addition to eliminating line twists, the swivel adds just enough weight to keep the bait sub-surface when you're working it aggressively.

The custom offset round-bend hook has a shallower bend, which maximizes the hook gap and eliminates skin hooking. "The hooking percentage on this hook is next level," said Feider.

The manufacturer's suggested retail price is US $10.99.

About VMC

With more than two centuries of experience, the innovative craftsmanship of VMC® design shows in every product. Award-winning hooks for every style of fishing, many with first-to-market features, plus rigs, jigs and terminal tackle second to none. VMC is one of several legendary fishing lure brands that belong to the RapalaVMC family. Learn more, visit Rapala.com.