Clean water is the foundation of everything we do—and now, there's a way for the entire industry to come together and make a measurable impact.
The American Sportfishing Association is launching the Million Pound Challenge, a member-led effort to remove 1,000,000 pounds of trash from our nation's waterways.
Timed around National Fishing & Boating Week and continuing throughout the summer, this initiative is built to unite our industry behind a simple message: we protect what we love.
Here's how to get involved:
- Organize a local cleanup—shorelines, boat ramps, rivers, lakes, and more
- Rally your staff, customers, and community partners
- Track and report the trash you remove to contribute to the million-pound goal
ASA will support your efforts with promotional resources, social media visibility, and a dedicated campaign hub to track progress and highlight member participation.
This is more than a cleanup—it's a chance to demonstrate leadership, strengthen our local connections, and be part of a national story that reflects the best of our industry.
Commit to participating today and help us reach one million pounds.
About The American Sportfishing Association
The American Sportfishing Association (ASA) is the sportfishing industry's trade association committed to representing the interests of the sportfishing and boating industries as well as the entire sportfishing community. We give the industry and anglers a unified voice when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. ASA invests in long-term ventures to ensure the industry will remain strong and prosperous, as well as safeguard and promote the enduring economic, conservation and social values of sportfishing in America. ASA also gives America's 55 million anglers a voice in policy decisions that affect their ability to sustainably fish on our nation's waterways through Keep America Fishing, our national angler advocacy campaign. America's anglers generate nearly $50 billion in retail sales with a $125 billion impact on the nation's economy creating employment for 800,000 people.