PowerBait MaxScent 'Moeba Brings Berkley's Proven Scent Technology to Popular Urchin Profile Market
MaxScent meets a proven profile, the 'Moeba turns follows into bites in today's pressured fisheries.
COLUMBIA, S.C. – MaxScent takes on a new shape. Introducing the Berkley PowerBait MaxScent 'Moeba, a new finesse soft bait designed to stand out in today's high-pressure fisheries. The PowerBait MaxScent 'Moeba delivers subtle, natural movement with minimal rod input, flares naturally on the fall, and maintains a lifelike presence even when dead-sticked, all while pairing that distinct profile with Berkley's proven MaxScent technology to give fish something they haven't seen, and can't ignore.
In today's sonar-driven environments, anglers are constantly competing for fish that have seen it all. Success now hinges on leveraging fish senses. Enter MaxScent. Whether targeting suspended fish or those relating to the bottom, the 'Moeba excels by combining Berkley MaxScent dispersion with ultra-natural movement to expand the strike zone, drawing fish in and keeping them engaged when others fall short.
"The 'Moeba hits a sweet spot that anglers have been chasing," said Nathan Ragsdale, Senior Product Manager – Freshwater Bait at Berkley. "In today's sonar-driven fishing landscape, it's not just about getting fish to show up, it's about getting them to commit. The 'Moeba has the profile and drawing power to pull fish in, but what really separates it is the MaxScent. That scent field around the bait keeps fish engaged and is often what makes them bite, especially pressured fish that have seen everything."
Key Features:
• MaxScent formula enhances scent dispersion, expanding the strike zone and triggering bites
• Designed for both suspended and bottom-oriented fish in high-pressure fisheries
• Unique shape flares and creates a subtle, lifelike action with minimal rod movement, causing a natural presentation that mimics forage
• Versatile across drop shot, Neko, free rig, Tokyo rig, jighead, and weightless presentations
Six colors: Green Pumpkin • Watermelon • Mimizu • Bloodshot • Black • Blue Pearl Black Hologram
Two sizes: 3.5" and 4.5"
MSRP: $14.99
Available beginning May 10
To learn more about the Berkley PowerBait MaxScent 'Moeba, click here.
About Pure Fishing
Pure Fishing is a collection of the world's favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia, Berkley, DAM, Fenwick, Fin-Nor, Frabill, Greys, Hardy, Hodgman, Johnson, JRC, Madcat, Mitchell, Penn, Pflueger, Plano, Prologic, Savage Gear, Shakespeare, SpiderWire, Stren, Ugly Stik and Van Staal.