TATULA Clock is Ticking
New TW100 and P/F systems deliver professional-grade performance for every angler—purchase window for seasonal TATULA promotion and AFTCO performance shirt closes May 31
FOOTHILL RANCH, CA (May 13, 2026) – While the current seasonal promotion rewards the purchase of any rod, reel, or combo across the entire TATULA ecosystem, now is the ideal time to examine the newest technical benchmarks in the family. DAIWA continues to push the boundaries of reel technology with the release of the TATULA Elite TW100 and the specialized TATULA Elite P/F (Pitch/Flip). These are not merely cosmetic updates—they represent a complete shift in internal engineering.
The Mechanical Foundation: HYPERDRIVE DESIGN
Both new additions to the TATULA family are built on DAIWA's HYPERDRIVE DESIGN—an exclusive system engineered to maintain fluid rotation and structural integrity under the most grueling conditions. The HYPER ARMED HOUSING (all-aluminum) ensures internal alignment remains perfect—eliminating gear chatter—while the HYPERDRIVE DIGIGEAR utilizes a 3-point contact design to spread the load and extend gear life. For those who stay on the water when the weather turns, the HYPERTOUGH CLUTCH delivers the rock-solid engagement required for thousands of cycles in abrasive environments.
Tactical Specialization: EliteTW100 vs. Elite P/F
The series diverges to master two distinct disciplines through specialized spool and braking technology.
TATULA Elite TW100: Optimized for the bomb cast. It features an A7075 Aircraft Grade Aluminum LC (Long Cast) Spool paired with MAGFORCE-Z BOOST. This intelligent magnetic system rewards aggressive input with maximum yardage—allowing any angler to cover massive expanses of water with zero backlash. It is offered in 6.3:1, 7.1:1, and 8.1:1 gear ratios to cover every conceivable bait application.
TATULA Elite P/F: A purpose-built tool for the close-quarters specialist. The P/F utilizes a customized MAGFORCE-Z braking profile and a 100mm swept handle for maximum leverage. The braking system facilitates a flat, low-trajectory entry—ensuring heavy jigs and plastics enter the water with the stealth required to summon strikes in heavy cover. Available in high-speed 7.1:1 and 8.5:1 ratios for rapid line recovery.
Both models incorporate DAIWA's patented T-Wing System (TWS), which reduces friction and line noise, as well as the UTD (Ultimate Tournament Drag) for low-inertia, fish-stopping power.
Final Call: The DAIWA / AFTCO Spring Promotion
The release of these elite-level reels coincides with the final weeks of the 2026 TATULA Promotion. This incentive encompasses the entire TATULA lineup—ensuring every angler can upgrade their arsenal and receive a free DAIWA / AFTCO Hooded Performance Shirt (a $39.99 value). Whether choosing the latest Elite models or established family favorites, any TATULA rod, reel, or combo purchase qualifies for the offer.
Crafted with AFTCO's technical, moisture-wicking fabric and featuring an integrated sun-protection hood, this garment is designed for the same stamina as the reels themselves. The window for purchase closes May 31, 2026—with redemptions required by June 30.
For DAIWA's latest color catalog and/or information on DAIWA dealers in your area, call DAIWA's Customer Service Department at 562-375-6800 or e-mail inquiries to: CSR@DAIWA.com. The URL for DAIWA's web site is daiwa.us
About Daiwa Corporation
Daiwa's first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Foothill Ranch, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa's emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa's long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.us