Minnetonka, Minnesota – In 1936, Lauri Rapala ignited a legacy when he designed the Original Floating® lure in his Finnish garage. With spare cork, tinfoil from chocolate bars, and melted photographic negatives, Laurie fashioned a lure that could perfectly imitate a wounded minnow, and fish went after it like moths to a flame. Legend has it that Lauri sometimes caught 600 pounds of fish a day with this homemade lure.
Now, that legacy – scrappy, yet technically brilliant, and entirely inimitable – is paving the way for a new era of fishing with the new Floater Elite®.
Built around the core features of the proven Original Floating, the Floater Elite consists of premium balsa wood, a natural baitfish profile and the classic Rapala wounded-minnow action. Its increased weight generates longer, more accurate casts; while the forged, flattened, one-piece through wire construction maximizes durability. High-definition patterns with metallic gilded faces bring these finishes to a new level. Whether cast or trolled, the Elite performs at ultra-slow retrieves to super-fast without fail.
The Floater Elite is part of Rapala's Elite Series, which reimagines Rapala's most iconic lures with more durable construction and premium finishes.
The lure will be introduced in two models. FE85 has a running depth of 3-feet to 4-feet., a body length of 3 ¼-inches and weighs ¼ oz. FE120 has a running depth of 4-feet to 6-feet, a body length of 4 ¾-inches and weighs ⅜ oz. FE85 comes with two No.10 hooks. FE120 comes with three No.10 hooks.
The Floater Elite is available in 12 colors: Gilded Bluegill, Gilded Brown Trout, Gilded Firetiger, Gilded Glass Ghost, Gilded Gold Shad, Gilded Hot Steel, Gilded Night Aurora, Gilded Perch, Gilded Purpledescent, Gilded Rainbow Trout, Gilded Silver, Gilded Yellow Perch.
This lure has a suggested manufacturer's retail price of $14.99 – $15.99.
About RapalaVMC
RapalaVMC was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. RapalaVMC has grown from humble beginnings to become a market leader in the fishing tackle industry. The brand's functionality and high quality are known by fishermen worldwide. Rapala maintains strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries.