KENNESAW, Ga.-- Yamaha Marine announced today the "Real Reliability" sales event, a limited-time promotion that delivers added value across a wide range of eligible Yamaha four-stroke outboards. From May 4 through May 31, 2026, customers who purchase select, new, eligible Yamaha outboards can choose benefits based on horsepower, including dealer credit or extended coverage protection.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260504810794/en/
Through the promotion, customers who purchase eligible, new Yamaha outboards in the 30- to 350-horsepower range can add two (2) years of Yamaha Extended Service (Y.E.S.) coverage** to the three (3) years of Yamaha Limited Warranty for a total of five (5) years of coverage protection. Customers who purchase eligible, new 425- to 450-horsepower outboards can add two (2) years of Y.E.S. coverage** to the five (5) years of Yamaha Limited Warranty for a total of seven (7) years of coverage protection. Finally, the "Real Reliability" sales event gives customers who purchase eligible, new Yamaha outboards in the 2.5- to 25-horsepower range the ability to earn up to $500 in dealer credit, toward the purchase of additional goods and/or services, based on MSRP.
"The 'Real Reliability' sales event gives customers more ways to get value from their Yamaha outboard purchase," said Scott Higgins, General Manager, Marketing, Yamaha Marine Engine Systems Sales. "From extended coverage to dealer credit, this promotion supports boaters with options that match how they use their time on the water."
Yamaha's "Real Reliability" sales event is effective for eligible, new Yamaha four-stroke outboards purchased from May 4, 2026, through May 31, 2026.
Additional terms and conditions apply*. Consumers should see authorized, participating Yamaha outboard dealers for a complete list of eligible outboards and all terms, conditions and procedures.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha's full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®'s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.