The HyperMag ITB 150 combines a magnesium frame, ParaMag® ITB magnetic braking, and Hamai CNC-machined Speed Gears® to deliver unmatched casting control, durability, and all-day comfort.
Lew's®, a leading innovator in fishing tackle, today announced the launch of the HyperMag ITB 150 baitcast reel, a flagship product engineered for serious anglers who demand precision, durability, and performance. The HyperMag ITB 150 is built around a magnesium frame, a proprietary ParaMag® ITB magnetic braking system, and a suite of patented angler-centric features that set a new benchmark in baitcasting technology.
Lew's HyperMag ITB 150 is a high-performance baitcasting reel designed for tournaments and avid recreational anglers. It features an ultra-lightweight magnesium frame paired with C45 carbon side plates, creating a rigid, no-flex foundation that enhances durability while dramatically reducing overall weight for all-day comfort on the water. The reel is purpose-built to handle demanding freshwater and inshore applications where casting accuracy and reel consistency are non-negotiable.
The ParaMag® ITB (Inertia Transfer Braking) system is a highly responsive magnetic brake that automatically adjusts braking force in real time, proportional to the angler's casting speed. Unlike conventional fixed-brake systems, ParaMag ITB requires no manual dial adjustment between casts; it reads the spool's rotational velocity and modulates resistance seamlessly. The result is fewer backlashes, longer casts, and greater casting confidence across a wide range of lure weights and casting styles.
Key Features of the HyperMag ITB 150
- Magnesium Frame with C45 Carbon Side Plates: Ultra-lightweight and rigid, reducing overall reel weight without sacrificing structural integrity or long-term durability.
- ParaMag® ITB Magnetic Braking System: Automatically adjusts braking force proportional to casting speed for seamless, backlash-resistant performance.
- Hard Anodized Aluminum Speed Gears®: Precision-machined on Hamai CNC machines for unmatched gear durability, smooth operation, and long-term performance retention.
- P2 Super Pinion® Bearing-Supported Pinion Gear: Ensures precise gear alignment and consistently smooth power transfer under load.
- Patented Speed Keeper® Hook Keeper: A secure, convenient storage solution for any hook size, reducing tackle tangles during transport.
- Patented Speed Dial® Line Indicator: Allows anglers to quickly identify line type and pound test at a glance, eliminating guesswork streamside.
- Speed Knot® Quick Line Attachment Spool: Requires half the effort of traditional spools to attach line; the knot hides neatly at the spool base for a cleaner, more reliable connection.
- Carbon Handle with Custom EVA Knobs: Lightweight and fatigue-reducing, the ergonomic handle maintains a secure grip during extended fishing sessions.
The HyperMag ITB 150 is designed for tournament bass anglers, serious freshwater fishermen, and inshore anglers who want a reel capable of precision casting in demanding conditions. Its automatic brake system makes it particularly well-suited for anglers who frequently switch between lure weights or casting distances, and its lightweight construction is ideal for anyone fishing long hours from a boat or shoreline.
Availability
Lew's HyperMag ITB 150 baitcast reel carries Lew's tradition of high-performance reels at a competitive price point. Visit the Rather Outdoors booth #5620 or On the Water at ICAST to see it in action. Availability coming soon through authorized Lew's dealers.
About Rather Outdoors
Rather Outdoors is a global outdoors corporation uniting some of the most recognizable brands in the fishing space. With historic and iconic brands such as Lew's, Strike King, Quantum, Zebco, Fox, Matrix, Salmo and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide in an effort to enhance angler's success and the enjoyment of outdoor pursuits. To learn more about the Rather Outdoors brands, visit www.ratheroutdoors.com.
