Building on its legendary reputation, the Original Floating lure is now available in three new colors: Chrome Blue, Metallic Silver, and Nordic Perch.
The lure that started it all remains the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. It features premium black nickel VMC® hooks and is hand-tuned and tank-tested to ensure world-renowned action straight from the box.
The new colors are available in four sizes – from No. 3 (1-1/2 in. body length) to No. 9 (3-1/2 in.).
The manufacturer's suggested retail price for the Original Floating is $7.49 to $8.99.
About RapalaVMC
RapalaVMC was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. RapalaVMC has grown from humble beginnings to become a market leader in the fishing tackle industry. The brand's functionality and high quality are known by fishermen worldwide. Rapala maintains strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries.