Duckett Fishing is importing ¥EN, a Japanese-inspired line of soft plastics and terminal tackle built for pressured American bass water. The pitch is a matched system rather than a bait catalog: technique-specific plastics paired with terminal components designed to rig them. Two features anchor it. KIPA is a molded or wire keeper that holds soft baits in place through repeated casts, and GOMU is a density rating printed on the package so anglers can tell how firm a bait is and how it will fall before buying it. The lead bait is the ASHI — Japanese for legs — a pill-shaped body trailing 42 tapered legs that keep moving on the pause, molded from a firm compound the company rates as stable to 194 degrees. The line launches in September.
GUNTERSVILLE, ALA. — ¥EN is a Japanese-inspired soft plastics and terminal tackle brand imported by Duckett Fishing and developed for the realities of American bass fishing. Built around clean profiles, subtle action, and high-pressure performance, the lineup takes a complete-system approach by pairing technique-specific baits with purpose-built terminal components. From raw material selection and application-specific formulas to advanced rigging efficiency and on-the-water performance, every detail is designed to help anglers make refined, natural presentations with confidence.
At the foundation of the ¥EN system are KIPA and GOMU technologies, two beneficial features that set YEN apart from all other systems. KIPA technology focuses on specialized molded or wire keepers that make rigging more efficient and easier while securely holding even the softest plastics in place. GOMU, with its plastic density ratings, provides anglers with a clear way to compare how each bait feels, falls, and responds in the water, all designed to complement its intended technique and maximize bites. Together, KIPA and GOMU turn rigging, material, profile, and density into practical performance information, helping anglers select the right bait and anticipate how it will behave before the first cast.
Leading the lineup is the ¥EN ASHI, a distinctive soft plastic named for the Japanese word for "legs." Its unique pill-shaped body moves efficiently through the water and dramatically improves hook-up rates, with 42 reactive, tapered legs that provide nonstop, lifelike movement. The ASHI is made from ¥EN's proprietary TPE-C90 material, a firm, durable compound engineered to remain stable in temperatures up to 194 degrees Fahrenheit. After every twitch, pause, or shake, the legs quickly rebound to position, providing a responsive action triggering aggressive strikes
¥EN is a Japanese-inspired soft plastics and terminal tackle brand imported by Duckett Fishing. Built around clean profiles, subtle action, and performance in high-pressure conditions, the ¥EN system pairs technique-specific baits with purpose-built terminal components to deliver refined, practical presentations for American bass anglers.
For more information about ¥EN and its September launch, visit YENFishing.com.
