Shimano North America Fishing announced that the Curado DC 150A earned Best Freshwater Reel and the Ledge Runner claimed Best Saltwater Hard Lure at the 2026 ICAST New Product Showcase, recognizing the company's innovative fishing tackle across freshwater and saltwater categories.

The Wildlife and Freshwater Fisheries Division of the Alabama Department of Conservation and Natural Resources has reopened the Moundville Public Boat Ramp after renovations to the launching slab. Funding was provided through the Sport Fish Restoration Program and Innovate Alabama.

Caymas Boats promoted Todd Falk to president and chief operating officer, with Ben Dorton elevated to vice president of sales and marketing. CEO Earl Bentz praised both executives for their contributions to establishing Caymas as a respected brand in the fishboat market since 2018.

The Angling Trades Association will host its first-ever UK Angling Summit on November 19th, 2026, at the Arden Hotel in Birmingham. The event will unveil ATA's five-year growth plan focused on sustainable UK recreational angling, featuring high-profile speakers and industry experts discussing key topics impacting UK trade.

Dr. Charlie Martin of the University of South Alabama and Dauphin Island Sea Lab is documenting the increasing presence of common snook in Alabama's coastal waters, far from their traditional south Florida range. Over 150 snook have been reported caught in Alabama, with Adam Rhodes holding the state record at 13.7 pounds. Martin's research includes acoustic tagging to study movement patterns and winter thermal refuges.

The Oregon Department of Fish and Wildlife will host an online public meeting on July 29 at 6 pm via Microsoft Teams to discuss the 2027 Pacific halibut season. ODFW, in partnership with the International Pacific Halibut Commission, the Pacific Fishery Management Council, and the National Marine Fisheries Service, is seeking public feedback on balancing angling opportunity with resource management.

NOAA Fisheries is seeking public comments through August 6, 2026, on a proposed rule to implement Amendment 62, which would increase Gulf red grouper annual catch limits for commercial and recreational sectors and remove the February-March recreational seasonal closure for shallow-water grouper species in federal waters.

Georgia angler Caroline Langdale caught a 30.5-inch brown trout on Idaho's South Fork Snake River with guide Ed Emory of South Fork Lodge, setting a new state catch-and-release record. Fish and Game's Sportfish Coordinator Martin Koenig verified the exceptional catch, noting that brown trout exceeding 30 inches are extraordinarily rare on this trophy river.

Wildlife Forever and Major League Fishing donated 150 rods and reels to the 38th annual Antler Down Cares Youth and Families Trout Fishing Derby on Arkansas's Little Red River. Youth participants received free equipment, with the winning catch being a 17-inch rainbow trout. The event featured support from numerous conservation organizations, state and federal agencies, and local businesses.

Kentucky Department of Fish and Wildlife Resources is hosting the "Mentor to Win" contest, inviting experienced anglers to mentor new anglers and win a kayak prize package. Mentors aged 16 and older can enter by taking eligible new anglers fishing through August 31, with both participants requiring valid Kentucky fishing licenses.

Epic Baits Fishing pro Wesley Strader recently finished 2nd at Stage 5 of the Major League Fishing Bass Pro Tour on Beaver Lake using the Epic Baits Spinnerbait he designed. The article explores how spinnerbaits remain effective despite trends toward bladed jigs and modern moving baits, highlighting their versatility in shallow cover and Epic Baits' innovative continuous loop wire system that eliminates durability issues.

BUBBA and Major League Fishing announced the official consumer launch of SCORETRACKER LIVE, making real-time tournament scoring technology available through the BUBBA app. The platform supports multiple tournament formats and integrates with new BUBBA products including the Pro Series Smart Bump Board and Tournament Weigh Station, creating a connected fishing ecosystem.

Game & Fish launches its Summer Camping Guide presented by Streamlight and in partnership with Defend by Dead Down Wind, offering camping content across multiple platforms including GameAndFishMag.com, Outdoor Channel, Sportsman Channel, MyOutdoorTV, and GAME & FISH TV FAST channel, hosted by Kali Parmley.

Hilary Hutcheson, owner of Lary's Fly & Supply and renowned fly fishing guide, was featured on episode #34 of the Fly Fisherman Loop to Loop podcast hosted by Ross Purnell. Hutcheson discussed her passion for conservation, the pristine Flathead River cutthroat trout fishery, and her film The Tengu Club exploring Japanese American fishing heritage.

EGO Fishing launches four tool kits—BAYWATER, BLACKWATER, FIRESTEEL, and TIDEWATER—featuring titanium-coated blades and durable construction at affordable prices. Author Noel Vick of Traditions Media praised the kits' quality, noting fillet knives perform well beyond fishing applications.

Buckeye Lures has launched the Propwash, a topwater spinnerbait featuring an oversized blade designed to raise bass from depths with a distinctive sound. According to GSM Fishing Senior VP Crispin Powley, the versatile lure combines a vintage 1960s concept with modern improvements and is available in six colors this fall.

Evolution Outdoor introduced the Evolution Fishing Creature Keeper Case at ICAST 2026, a purpose-built tackle storage solution designed for Urchin-style baits. The case features a molded EVA interior with custom divider panels and metal bait bars, available in medium ($49.99) and large ($59.99) sizes.

Okuma Fishing launches the Inspira Inshore Rod Series featuring nine spinning models designed for demanding saltwater conditions. The rods combine 24-ton carbon blanks with Ultimate Flex Reinforced technology, SeaGuide stainless steel guides, and cork grips, available in 7'0" and 7'6" lengths with Medium, Medium Light, and Medium Heavy powers at $99.99-$109.99.

Millennium Marine has launched new Monitor Mounts in single and double configurations designed to improve how anglers access marine electronics while fishing. Constructed of anodized aluminum with stainless steel hardware, the mounts feature telescoping risers adjusting 13-19 inches and 350-degree rotation, available in silver and black with a 1-year warranty.

BOOYAH introduces the Flash Point Speed Walker, a surface-walking lure featuring a patent-pending embedded blade and natural shad/herring profile. Available in 3-, 4-, and 5-inch sizes with 10 pro-selected colors, the lure is engineered for high-speed casting and triggering reaction strikes from bass.

Northland Tackle and legendary ice angler Brian Brosdahl have created the Tungsten Bling Jig, featuring integrated kicker blades for flash and vibration. Available in three sizes and eight colors this fall, the jig targets crappie, bluegill, and perch.

Northland Tackle introduced the Forage Fleck, a new ice fishing lure designed to imitate natural forage with realistic ABS finish and a single rear blade. Available in three sizes and ten colors, the lure triggers reaction strikes from panfish and will be available this fall at retailers and Baits.com.

Heddon has launched the Spook Stick Crawler, a 3-inch, 3/8-ounce topwater bait featuring an inverted nose paddle that creates an erratic surface wake on a simple straight retrieve. Available in six colors, this compact lure is designed for casting distance and accessibility for anglers of all skill levels.

Z-Man Fishing Products introduces the Flats Class JigheadZ, developed with 30-year guide and Flats Class TV host Capt. C.A. Richardson. The custom jighead features a tapered nose, low-center-of-gravity head, and hybrid multi-ridged keeper system designed for inshore species including redfish, seatrout, snook, and flounder, available in five weights starting Fall 2026.

Rapala introduces the DT-12, a new balsa crankbait that dives to 12 feet and features the same proven action as the popular DT Series. The lure comes with VMC hooks and is available in 36 colors with a suggested retail price of $10.49.

Northland Tackle, under GSM Outdoors, introduces three Hardwater Hub House models for ice anglers this season. Available in insulated and non-insulated 300 sizes and a 600 size, the hub houses offer quick setup and comfort for 2-6 people.

Buckeye Lures has launched the Flow Hair Jig, featuring premium hand-tied hair with flowing feathers designed for pressured fish. Available in four sizes and six colors with razor-sharp black nickel hooks, the jig is now available at retailers and Baits.com.

Yamamoto introduces the all-new Uni Max, a 24mm urchin-style bait featuring TPE formula for superior water displacement. Yamamoto pro Jake Lawrence highlights the bait's durability and performance with various hook styles, available in 10 colors.

Evolution Outdoor is showcasing the Largemouth 3.0 3700 Backpack at ICAST 2026 in Orlando, featuring a patented flip-out saddle bag system, wide Largemouth opening for quick access, and versatile storage for tackle and fishing gear at $119.99 MSRP.

Bonehead Tackle has launched the Swim Stick, an upgraded version of its Slim Stick design featuring a paddle tail for natural swimming action. The 2-inch swimbait, available in 16 colors and 16 per pack, is designed for crappie fishing and will be available this Fall at retailers and Baits.com.

Daiwa showcased seven product entries across multiple categories at ICAST's New Product Showcase, including the BG SW/BG LT saltwater reels, TATULA MQ LT ELITE freshwater reel, Procyon Inshore rods, and BEAM X solid glass rods, featuring advanced engineering for both saltwater and freshwater fishing.

Okuma Fishing Tackle announces the Shadow Stalker West Coast Inshore Rod Series, featuring 30/40-ton carbon blanks with UFR technology and Fuji components designed for Southern California inshore species like yellowtail and calico bass. The series is available July 2026 at $189.99–$199.99 and backed by a Limited Lifetime Warranty.

Whitewater and Fish Monkey have partnered to release the Half Finger Guide Glove, featuring 4-way stretch, UPF 50+ sun protection, and a synthetic leather palm for improved grip. The glove maintains full dexterity for fishing tasks while offering breathable, quick-dry construction, available in Open Water Grey and Grey colorways at $32.99 MSRP.

Shimano North America Fishing unveiled two new freshwater bass lures at ICAST 2026: the Zumverno 95SP MR, a mid-depth suspending jerkbait for live sonar anglers, and the Facer 85+SF, a compact multi-configuration swimbait featuring ARMABOOST technology for enhanced casting performance.

Shimano North America Fishing debuts the Insurgence inshore saltwater rod series at ICAST 2026, featuring 13 models in casting and spinning configurations designed for redfish, snook, trout, and tarpon. The rods incorporate Hi-Power X blank construction, Carbon Monocoque rear grip, and Fuji O Guides with pricing from $329.99-$379.99.

Yamamoto introduces the Covert Senko, a new soft plastic featuring subtle side legs inspired by the Covert Craw that delivers enhanced swimming action on Neko and wacky rigs. The 5-inch bait comes 8 per pack in six colors and will be available this Fall at retailers and Baits.com.

Whitewater Fishing® releases the updated Basin Deck Boot with enhanced styling and Vintage Camo colorway, featuring vulcanized construction, slip-resistant sole, and odor-management technology at $99.99, available early 2027.

Roboworm has launched the Robo Minnow, a 4.5" bait featuring the brand's proprietary robotic hand-pour process for consistency and realism. Roboworm pro Robert Gee highlights its deep-keeled belly and secondary fluttering action, calling it a staple for anglers. The product comes 6 per pack in realistic laminated colors.

13 Fishing® introduces the SHYFT™ Reel Series, featuring spinning and casting reels engineered with cast iron carbon construction, Comp Drag+ systems, and premium components designed to deliver high performance at an affordable price point under $100.

Okuma Fishing Tackle introduces the Safyre Baitcast Reel, featuring a lightweight corrosion-resistant frame, CNC-cut aluminum drive gear, and multi-disc composite drag system. Available in four models starting at $89.99, the reel is designed to complement the Safyre platform with refined performance and accessible value.

DAIWA introduces the Procyon Inshore rod series featuring six 7-foot models with HVF NANOPLUS graphite blanks and X45 Bias Construction for coastal anglers. The rods include Fuji Titanium Oxide guides and premium cork handles, available now at $99.99 USD.

Bucca Brand, under GSM Fishing, has launched the El Toro, a 7-inch, 1.5 oz jerkbait designed to target large bass with erratic darting action and body roll. Available in six colors this winter through retailers and Baits.com.

The Alabama Forever Wild Land Trust Board of Trustees will hold its third quarterly meeting on August 6 at Lake Guntersville State Park Lodge. The public is invited to attend, submit land tract nominations, and provide comments on the Forever Wild program.

Major League Fishing announced a collaboration with Starlink to establish satellite internet as MLF's primary connectivity solution across its national event schedule. Starlink will support tournament operations, real-time data transmission, and live event coverage for MLF's 150+ annual events reaching millions of fans through livestream and broadcast platforms.

The Arizona Game and Fish Department partnered with Trout Unlimited to host Arizona Fish Camp, a seven-day summer program for 24 youth ages 13-17 near the Mogollon Rim. Students learned fly fishing fundamentals and visited Tonto Creek Fish Hatchery with manager Bryce Sisson to foster the next generation of anglers and conservationists.

J. Robert Long, a marine industry executive who led Starcraft, AMF Crestliner, and Wellcraft Marine, died July 15 in Sarasota, Florida at age 86. Long purchased Marine Concepts in 1994 with his wife Karen and grew it into a 250-employee design and manufacturing company before selling to Patrick Industries in 2016. He was inducted into the NMMA Hall of Fame.

EGO Fishing's patented S2 Slider landing net system celebrates over a decade of market leadership with 30+ interchangeable components, multiple handle lengths, and fish-friendly mesh options. Grant Cobett, President of EGO Fishing, highlights the system's enduring design that prevents obsolescence through modular customization.

Streamlight Inc. announced upgraded versions of its Trident and Septor headlamps featuring modernized designs, improved performance, and rugged reliability. Both models offer hands-free lighting with IPX7-rated waterproof design, multiple brightness modes, and extended battery life for industrial and outdoor applications.

BUBBA announced the launch of the Pro Series Gen 2 Electric Fillet Knife, featuring next-generation motor technology, enhanced ergonomics, and a new paddle trigger system. Built on the award-winning original model, the Gen 2 includes four blades, two rechargeable batteries, and a waterproof carrying case at an MSRP of $269.99.

Seakeeper launches the Seakeeper 7.5 gyrostabilizer, delivering 25% more stabilizing power in 20% less volume for boats 45-54 feet, alongside enhanced Seakeeper 5 and Seakeeper 10.5 models. The new system reaches stabilization 50% faster than its predecessor and integrates with Seakeeper Ride for unified motion control.

World Bass Enterprises announced a sweepstakes offering a custom Ranger Z521R 55th Anniversary Limited Edition bass boat valued at $84,000, previously owned by CEO Brian Bird. Fans can enter by purchasing merchandise from WBE's newly opened online store through September 20, with the drawing scheduled for September 29, 2026.

B.A.S.S. announced the 2026 Yamaha Bassmaster Redfish Cup Championship presented by Skeeter will return to Port Aransas, Texas, November 6-8, hosted by Port Aransas Fisherman's Wharf. The event will feature elite redfish anglers and Progressive Bassmaster Elite Series competitors competing for one of professional redfishing's premier titles.

Dylan Quilatan, Don Mitchell, and Diane Cobbs of Lithium Battery Power won the 2026 ICAST Cup at Lake Toho with 96 pounds, 10 ounces, marking the official consumer debut of SCORETRACKER LIVE. The four-hour tournament hosted by Kissimmee Sports Commission raised $7,200 for Keep America Fishing.

Researchers from Yale University, Virginia Polytechnic Institute and State University, and the Santa Barbara Museum of Natural History analyzed fossil evidence and DNA sequences to trace tuna and mackerel evolution. Their findings in the Proceedings of the Royal Society B suggest that endothermy evolved gradually over 30 million years, much later than previously thought, challenging earlier theories about rapid post-extinction adaptation.

The AZGFD, U.S. Forest Service-Coconino National Forest, and Liberty Wildlife rescued a nine-week-old bald eagle that had swallowed a fish hook and monofilament line. After surgery and recovery, the eaglet was fostered into an active nest near Flagstaff. The incident highlights the importance of proper fishing line disposal to protect bald eagles and other wildlife.

Lost in all the arguments over manatee speed zones and regulations is one remarkable fact: there are roughly ten times as many manatees in Florida today as there were when I started boating these waters in the early 1970s.

When I first began running boats around Florida in the early 1970s, wildlife officials estimated there were only about 800 to 1,200 manatees left in the state. Nobody knew the exact number because counting a slow-moving marine mammal that spends much of its time underwater isn't easy, but everyone agreed on one thing—they were in trouble. I saw one or two at Homosassa, where I lived then, but it was truly a rare occasion.

The issue, old watermen told me, was that some locals had followed the tradition of the Calusa’s and the Seminoles and continued to kill and eat every manatee they could despite a ban on hunting them that began in 1893. The sub rosa poachers continued until federal enforcement put a stop to them in the early 1970’s with the Marine Mammals Protection Act.

Unfortunately, just ending the hunts didn’t help much at first—the scattered remnant population took a long time to start spreading. And when they did, boat strikes became ever more common as Florida’s waters rapidly got busier and boats got bigger and faster.

Fast forward half a century of dedicated protection, including laws that slow boats in many manatee zones and ban them completely in others at certain times of year.

Today, the Florida Fish and Wildlife Commission best scientific estimate puts Florida's manatee population at nearly 10,000 animals.

When I lived on the eponymous Little Manatee River, it was a rare day when I didn’t see several go by my dock, and once we had a mating aggregation of eight there—don’t let anybody tell you manatees are always slow, lethargic—or tolerant of each other!

It's one of the greatest wildlife recovery stories in North America, and it didn't happen by accident.

Protected areas were established. Boat-speed zones were created in critical habitat. Warm-water refuges were identified and protected. Rescue and rehabilitation programs expanded. Research improved our understanding of where manatees traveled and what they needed to survive.

Perhaps most importantly, ordinary Floridians changed.

When I first started guiding and writing about fishing, many boaters had never seen a manatee. Today, most Florida anglers can spot the telltale swirl, the broad gray back or the distinctive "footprint" left by a slowly swimming animal before they ever get close enough to be a danger.

That's not because somebody is standing on every shoreline with a ticket book. It’s because boaters and anglers now care—many of us are manatees biggest advocates, despite the occasional grumbling about go-slow zones designated to protect manatee travel routes.

The people who spend the most time on the water also spend the most time enjoying manatees.

We get to watch a mother teaching her calf to surface for air. We see them grazing on seagrass, rolling lazily beside the boat or poking their whiskered noses above the surface as though they have come over just to satisfy their curiosity.

I've had them bump the hull while I was anchored over a trout flat, drift beneath the boat while waiting for tarpon to roll and quietly surface beside a dock as though asking what all the fuss was about.

Manatees still face serious challenges. The massive seagrass losses in the Indian River Lagoon a few years ago led to heartbreaking starvation deaths. Red tide continues to take a toll on Gulf Coast populations during severe blooms. Cold snaps remain dangerous, and boat strikes still occur every year. Recent development changes could make it easier to impinge on manatee habitat in some areas. And, there’s a natural limit on how many manatees the Florida grass flats can support.

Those problems deserve attention. But success deserves recognition, too.

And we have a stake in healthy estuaries because they're the same places that support snook, redfish, trout, tarpon—and manatees.

The next time one of those big gray vegetarians surfaces beside your boat, enjoy the moment.

You're looking at one of conservation's genuine success stories.

– Frank Sargeant, Editor of The Water Wire
Frankmako1@gmail.com